THE LEAD QUARTERLY | 0.1

RISE OF THE DIGITALLY NATIVE FASHION BRAND

BY Shawn Gold | CMO, Techstyle

Amazon.com has changed the game, no doubt. However, you can compete, survive and even thrive in this new era if you can create one or more digitally native brands focused on vertical commerce. What does that mean?

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NEW WORLD OLD RULES

BY Scott Friend | Managing Director, Bain Capital Ventures

Bain Capital Ventures’ Scott Friend explains why many of today’s digital-first, direct-to-consumer brands face familiar challenges and may want to rethink their approaches.

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EVERY STEP OF THE WAY

BY Michelle Levy | Founder & CEO, Melissa Shoes

Three practices to consistently embrace customer centricity.

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