THE LEAD QUARTERLY | 0.1

RISE OF THE DIGITALLY NATIVE FASHION BRAND

BY Shawn Gold | CMO, Techstyle

Retailers can compete, survive and even thrive in the Amazon era if they can create one or more digitally native brands focused on vertical commerce. What does that mean?

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EVERY STEP OF THE WAY

BY Michelle Levy | Founder & CEO, Melissa Shoes

Three practices to consistently embrace customer centricity.

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BRAND NEW WORLD. OLD RULES.

BY Scott Friend | Managing Director, Bain Capital Ventures

Bain Capital Ventures’ Scott Friend explains why many of today’s digital-first, direct-to-consumer brands face familiar challenges and may want to rethink their approaches.

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DEFYING THE NORM TO CLOSE THE INNOVATION GAP

BY Cassandra Jones | SVP of Fashion, Macy’s

There are a few principles that will fundamentally change how we shop, and at Macy’s we are taking steps to directly address these in new and innovative ways.

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EYE HEALTH IN A DIGITAL WORLD

BY Bai Gan | Chief Product Officer, Zenni Optical

Staying healthy is a priority for people across the globe. One critical aspect of this is your eye health.

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LOCATION IS NOT ENOUGH

BY Will Decker | VP Brand & Retail
& Tim Joehnk | Corporate Innovation,
Plug and Play

A perspective from the retail fashion frontier.

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THE DEFIANT 25

BY Awais Khan | Head Analyst, The Lead

Honoring the visionaries, risk takers and leaders, that leveraged digital technology and innovation to create or transform their businesses.

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PERVASIVE INTELLIGENCE

BY Christopher Donnelly, Shyam Thyagaraj,
& Vish Ganapathy | Accenture

Finding purpose for the digital age of retail.

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TAKING THE LEAD

BY Timo Weiland | The Lead

Our first event, The Lead Breakfast Salon on March 8th, opened the door to a new network and fresh perspectives for the 90 attendees: executives from fashion, beauty, retail, and technology.

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ONES TO WATCH

BY Staff Writers | The Lead

The stand out companies and executives we are watching now.

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LETTER FROM THE EDITOR

BY Noah Gellman

The pace of change in the fashion and retail industry has been remarkable and continues to pick up steam. From the customer to the back-office – there is innovation occurring at every layer of the fashion-retail-commerce value chain.

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ADVERTISEMENTS FROM ISSUE 0.1

To inquire about advertising opportunities in future issues email contact@the-lead.co

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