Direct 60 Forum 2022

Honoring the Top Executives Building D2C Muscle at Incumbent Brands

The Direct 60 Forum is a by-invitation gathering for 100 brand & retail executives. Celebrating the 2022 Direct 60 List honorees and 2021 alumni, the program features curated and thoughtful networking, highly exclusive content, and a ceremony to recognize brand executives at the forefront of the D2C movement. This exclusive, half-day event is where we recognize innovators at the forefront of the direct-to-consumer business pivot.


The Direct 60 are brand leaders at the forefront of the direct-to-consumer pivot. Hailing from incumbent (traditionally wholesale) enterprise brands, these calculated risk takers and new adopters are retooling their company infrastructure for this new world where every brand is a direct-to-consumer brand. These leaders continue to embrace technology, innovation, and next-gen strategies to transform their businesses & industry.


The Direct 60 Forum is an invite-only celebration of direct-to-consumer. An exclusive and intimate event, The Direct 60 Forum features honorees from incumbent brands on the 2022 Direct 60 List, alumni from the 2021 Direct 60 List, and other D2C executives leading marketing, eCommerce, Stores, and more at digitally native and legacy brands. Only 100 Brands and Retailers will be in attendance.


Direct 60 Awards & Standout Awards Ceremony

We will honor all of The Direct 60 with a Standout Award ceremony where we highlight the individual achievements, successful careers, and meaningful impacts these honorees are being recognized for. Then, we will present a select Direct 60 honoree with the 2022 Icon Award.

The Direct 60 Alumni Panel

Hear from 2021’s Direct 60 executives as they share lessons learned from their years of experience building direct-to-consumer muscles while transforming businesses — and the industry. The alumni will discuss the strategies, traits, and “life hacks” that help them continue to innovate and push the envelope. They will also share key tactics for keeping the D2C momentum and dive into how the strategy is evolving over time.

Holly Briedis, EVP, Chief Digital Officer, Fossil Group
Liz Hershfield, SVP, Head of Sustainability, J Crew Group & SVP, Sourcing, Madewell
Parinda Muley, VP, Ecommerce & Innovation, Richemont Americas

The Direct 60 Insights Report

The process of building The Direct 60 List yields critical insights. By examining the work of the honorees collectively, we identify the patterns, trends, and signals defining the industry’s future. The Lead will surface these insights for the audience so they can better forecast and plan 2023 investments in technology, leadership, change management, and budget allocation needed to deploy the direct-to-consumer playbook. You can view the Insights Report Webinar HERE.

Curated Roundtable Discussions with The Direct 60

Meet the 2022 Direct 60 honorees and 2021 alumni in this intimate roundtable-based session. Learn what bets they are making for the future of their brands and compare notes on investment priorities and strategy for growing D2C business in 2023 and beyond.

Technology Trend Analysis

D2C strategy is heavily reliant on savvy use of technology. Hear from four technology innovators on the solutions they are building to help brands accelerate D2C growth, control margins, and differentiate in a highly competitive environment.


NeueHouse Madison Square

Situated in the iconic Flatiron District, NeueHouse Madison Square is the private workspace and cultural home for creators, innovators, and thought leaders. Previously home to Tepper Galleries, the vibrant energy of this historic space continues to serve as fertile ground for creativity and commerce. From the light filled penthouse, enjoy views of the Chrysler building uptown and the urban bustle of Madison Square, NYC below.

110 E 25th St, New York, NY 10010