Are you winning in Direct-to-Consumer? For brands large and small, we have identified the 5 areas of the D2C value chain where value is being created everyday.
The Background
In our development of The Direct 60 List, The Lead interviewed more than 60 brand executives from Carhartt, Tapestry, Express, Abercrombie & Fitch, Supreme, Puma and many more who are making meaningful gains in Direct-to-Consumer.
The Content
Hear from The Lead’s Sonal Gandhi on how these 60 executives are collectively making gains and specifically how Nick Kaplan (Saadia Group), Matthew Schiff (The North Face), and Karilyn Anderson (SPARC) are overcoming challenges.
Together, we will focus on —
- Acquiring & Retaining the Right Customers
- Maximizing Digital Conversion
- Getting Retail Right
- Making Data-Driven Decisions
- Winning In Sustainability
- & More…
Presented by —
INSIGHTS DERIVED DIRECTLY FROM THE DIRECT 60 LIST
Executives on The Direct 60 were selected based on their ability to make a meaningful, and long-lasting contribution to a brand’s revenue growth from D2C channels — digital, social, or physical.
This is done through a combination of initiatives such as:
Strategic Investments
in Technology
Advancing the
Brand’s Relevance with Consumers
Spotting & Mastering
Innovation Trends
Developing New Products,
Brands, or Offerings
Optimizing Customer Experiences
Changing The Brand’s
Internal Culture
PROGRAM HIGHLIGHTS
The 45-minute webinar will feature —
- D2C insights from the Direct 60 List
- A rapid-fire discussion with Direct 60 2022 Honorees
- An interview with a cutting-edge technology company
