Inflection Point Webinar Series

A TWO-PART WEBINAR SERIES

INFLECTION POINT

On June 23rd & June 30th, 2020, The Lead, with select partners, presented INFLECTION POINT, a two-part webinar series presenting analysis and commentary on the industry’s fundamental transformation and emerging opportunities.

In Part I, we went deep into inventory, contactless payment, supply chain, and fulfillment. In Part II, we took a hard look at customer acquisition, messaging, experience, and LTV.

Along with The Lead’s first-party insights and our six industry insiders, these sessions feature short candid interviews conducted by Forbes contributor Richard Kestenbaum.

INFLECTION POINT PART I —
INVENTORY, CONTACTLESS PAYMENTS, SUPPLY CHAIN & FULFILLMENT

The current crisis has exposed operational weaknesses for both legacy and new brands alike. Join us to hear how other brands are staffing stores efficiently, implementing safer payment options, avoiding excess inventory, and more to help combat these obstacles.

Presented by:

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INFLECTION POINT PART II —
CUSTOMER ACQUISITION, MESSAGING, EXPERIENCE, & LTV

Customer acquisition and experience efforts are evolving at a fast pace. Marketing budgets are shifting, store layouts and merchandising are changing, and new partnerships are emerging — all while striking the right tone with customers remains a moving target. Join us to hear how brands are rethinking every aspect of how they present themselves to the consumer.

Presented by:

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FIRST-PARTY INSIGHTS, DERIVED DIRECTLY FROM LEADTALKS

Six industry experts, alongside The Lead’s first-party research, weighed in on key topic areas including —
Logistics

Inventory

customer experience

Customer Acquisition

marketing

Messaging

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LTV

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Supply Chain

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Store Openings

Slide THE RIGHT PEOPLE. Slide THE RIGHT CONVERSATIONS. Slide THE LEAD.