These videos are part of The Lead Classroom Interview Series, created following The Lead Classroom, an event series for fashion and retail leaders held virtually in May 2021.
Effective Brand Collaborations
In this video, Elizabeth Drori, CMO at Sperry, explains the strategy behind fashion collaborations.
Presented by AcuityAds
Brand Marketing for Sustainable Growth
Here, Bloomscape’s CMO Bridget Russo breaks down marketing for sustainable growth.
Presented by Lexer
Inclusive Marketing
In this video Jinal Shah, CMO at Feather, dives into the importance of inclusive marketing.
Presented by Amperity
A New Approach to Building Technology Infrastructure
Matt Powell, Chief Technology Officer at FTD, breaks down a New Approach to Building Technology Infrastructure.
Presented by Couture Technologies
The Pros & Cons of Headless Commerce
Here, David Cost, VP, Digital & E-Commerce at Rainbow Apparel Co, shares his insight on the pros and cons of headless commerce.
Presented by Bolt.
Brand Marketing for Sustainable Growth
Bridget Russo, CMO at Bloomscape, breaks down Brand Marketing for Sustainable Growth.
Presented by Lexer
Incorporating Customer Feedback in Product Development
Jessy Dover, Founder and Chief Creative Officer at Dagne Dover, discusses differentiating between fact and opinion when incorporating customer feedback in product development.
Presented by 42 Technologies
Making Stores as Easy to Shop as Online
Here, Harry Cunningham, VP of Retail Brand Experience at Vera Bradley, shares ideas on making it as easy to shop in-store as online.
Presented by Endear
The Future of Live Chat with Store Associates
Brent Paulsen, Managing Director, Head of Retail at UNTUCKit, provides insights on the future of live chat with store associates.
Presented by NewStore
New Customer Buying Patterns
Here, Robert Rizzolo, former DVP Global Merchandising at Michael Kors, provides insights on new customer buying patterns.
Presented by Fuse Inventory