The Lead Summit-Direct | Agendas

The-Direct-60_logo_black+white_400x400copy

INSIGHTS
AWARDS
SPEAKERS

IN-PERSON AGENDA | NYC

08:30AM — 09:30 AM

Arrival & Registration

The Williamsburg Hotel
96 Wythe Ave, Brooklyn, NY 11249

09:30AM — 09:35AM

Opening Remarks

09:35AM — 09:55AM

Fireside Chat:
Mastering the Direct-to-Consumer Business Model

Brian Berger, Founder & CEO, Mack Weldon
Interviewer: Lauren Thomas, Retail Reporter, CNBC

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09:55AM — 10:35AM

Panel Discussion:
Customer Experience Wins Market Share

Digital-first D2C brands have set the standard for modern shopping experiences. From clean, unfussy sites and quick checkout experiences to elevated unboxing moments and highly personal post-purchase customer service. These brands bring this same ethos to their stores. Learn how legacy brands are revamping and upgrading digital and physical experiences to grow market share in this direct-to-consumer world.

Ophelia Ceradini, VP, Digital Technology & Innovation, Estée Lauder Companies
Jarid Lukin, Market Director, M&Ms Digital, Mars
Emma Taylor, VP, North America, Reiss
Facilitator: Richard Kestenbaum, Partner, Triangle Capital | Contributor, Forbes

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jarid_withlogo
Emma-Taylor_withlogo
Richard_withlogo

10:35AM — 10:50AM

Vision Talks:
Optimizing All Channels

From store associates to social commerce, the direct-to-consumer business model is built on great customer experience in all channels. Hear from innovators on how the technology of tomorrow will help you get the most from every customer touchpoint.

Phil Granof, CMO, NewStore
Kelsey Hunter, Founder & CEO, Paloma

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Kelsey_Hunter_withlogo

10:50AM — 11:05AM

Break

11:05AM — 11:45AM

Ideas Roundtable: SWOT
Keeping up with the Consumer

The direct-to-consumer business model requires a relentless focus on the consumer. It’s all about understanding what your consumer wants and delivering it when and where they want it. In this session, you’ll compare how customer-centric you really are as a brand and what others are doing well that you can learn from.
  • Delivering on changing customer expectations
  • Challenges and opportunities in improving customer focus
  • Adapting to an increased d2c focus at your brand

11:45AM — 12:25PM

Panel Discussion:
Maintaining Cultural Relevance

Consumers no longer want brands to dictate or define what’s cool — they want brands to stand with their values. Sustainability, social responsibility, and inclusivity have fast become table stakes for brands looking to stay relevant with younger generations. Hear what steps legacy brands are taking to realign their products, supply chains, story-telling, or brand messaging to new customer expectations.

Kristen Dolzynski, SVP, Brand Concept & Design, Marquee Brands
Michelle Frank, GM, Global E-Commerce & DTX, Logitech
Liz Hershfield, SVP, Head of Sustainability, J Crew Group | SVP, Sourcing & Sustainability, Madewell
Facilitator: Matt Townsend, Section Editor, Bloomberg LP

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Michelle_withlogo
Liz_with_logo
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12:25PM — 12:40PM

Vision Talks:
Right Audience, Right Journey

Technology innovations can help you identify the next subset of customers ready for your brand and advance algorithms can help you optimize their journey for smoother conversion. Hear for innovators powering the customer acquisition technologies of tomorrow.

Jeff Liebrock, DVP, Wiland
Arik Fux VP, Namogoo

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arik_withlogo

12:40PM — 01:45PM

Networking & Lunch

01:45PM — 02:05PM

The Direct 60 List Insights Report

Four months of dedicated research lead to this moment — dive into the patterns, lessons, insights, and findings behind the Direct 60 List. Peer into emerging trends, identify winning strategies, and learn about the intrepid executives rebuilding their companies for today’s direct world.

Noah Gellman, CEO, The Lead
Sonal Gandhi, Chief Product Officer, The Lead

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Sonal_withlogo

02:05PM — 02:50PM

The Direct 60 List Awards Ceremony

Intrepid (in·​trep·​id): characterized by resolute fearlessness, fortitude, and endurance. Together we honor these 60 intrepid executives — brand leaders at the forefront of direct-to-consumer.

Breakout Award
Trailblazer Award
Icon Award
Spotlight Award
Visionary Award
Change-Maker Award
Intrepid Award

02:50PM — 03:30PM

Ideas Roundtable:
Technology Innovation

To succeed in a highly competitive direct-to-consumer business, brands need to be savvy technology adopters. But with a constant stream of new solutions, it seems like an impossible task to keep up with innovation and pick the ones which will have the most impact on your business. In this session, you’ll discover new tools and technologies that your peers are benefiting from or excited about.
  • Technologies you need to know about
  • Your wishlist for technology innovation

03:30PM — 03:45PM

Break

3:45PM — 4:00PM

Vision Talks:
Pre & Post Purchase Customer Relationships

CRM and post-purchase solutions have come a long way. Hear from innovators on how customer relationship technologies are evolving to help you better serve your customers and retain them in an increasingly competitive world.

Leigh Sevin, Co-Founder, Endear
Rachel Fefer, Director, Gorgias

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Rachel-Fefer_withlogo

04:00PM — 04:40PM

Panel Discussion:
The Direct-to-Consumer Enterprise Mindshift

To deliver on the direct-to-consumer value proposition, today’s brands must shift their priorities, reorient internally, and redefine success metrics. This evolution requires adopting new technologies, redesigning processes, and re-energizing the talent pool. Hear how leading brands are successfully navigating the challenges of the business model transformation while continuing to run their businesses.

Dan Cherian, VP, Transformation, VF Corp
Parinda Muley, VP, E-Commerce & Innovation (NA), Richemont
Matthew Schiff, VP, E-Commerce, Marc Jacobs
Facilitator: Oliver Chen, Managing Director, Consumer – Retailing, Cowen & Company, LLC

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Parinda_withlogo
Matt_withlogo
Oliver_withlogo

04:40PM — 5:00PM

Closing Keynote:
From Analog to Digital: The D2C Brand Journey

Millard Drexler, CEO, Alex Mill
Interviewer: Simeon Siegel, Managing Director, Sr. Retail & eCommerce Analyst, BMO Capital Markets

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Simeon_withlogo

LIVESTREAM AGENDA

12:00PM — 12:05PM

Opening Remarks: 

The State of Direct-to-Consumer

Noah Gellman, CEO, The Lead

12:05PM — 12:45PM

Virtual Panel Discussion:
Utilizing Data to Meet Customer Expectations at Scale

In the post-COVID world, being customer-centric is even more synonymous with being data-driven. The Direct 60 executives are investing in customer-data infrastructure, applying data science, and infusing customer feedback from various touchpoints in organization-wide decision-making. Hear from executives that are helping drive dynamic and nimble data-driven culture in their businesses.

Ekta Chopra, Chief Digital Officer, e.l.f. BEAUTY
Mario Lang, VP, Digital Innovation, PVH
Jana Jakovljevic, VP, Client Success, Cognitiv.ai
Facilitator: Will Decker, VP, Brand & Retail, Plug & Play

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Mario_withlogo
Jana_withlogo
Will_withlogo

12:45PM— 01:25PM

Virtual Panel Discussion:
The D2C Playbook for Customer Experience

Superior end-to-end customer experience is now the key to winning market share in a fast-changing direct-to-consumer world. From retelling the brand story to investing in social commerce, hear how brands are rethinking the customer experience and changing the way they relate to their customers.

Holly Briedis, EVP, Chief Digital Officer, Fossil
Brian Seewald, SVP, E-Commerce, EXPRESS
Mark Geller, Co-Founder & Head of Product Happy Returns
Facilitator: Nicholas Ahrens, VP, Innovation, RILA

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Brian_withlogo
Mark_gellar_withlogo
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01:25PM — 01:40PM

Vision Talks:

The direct-to-consumer business model is built on customer experience, data management, customer acquisition across marketing, e-commerce, stores & supply chain. Meet the innovators powering the technology of tomorrow.

Klaviyo

LIVESTREAM FROM BROOKLYN, NY

01:40PM — 02:00PM

The Direct 60 List Insights Report

Four months of dedicated research lead to this moment — dive into the patterns, lessons, insights, and findings behind the Direct 60 List. Peer into emerging trends, identify winning strategies, and learn about the intrepid executives rebuilding their companies for today’s direct world.

Noah Gellman, CEO, The Lead
Sonal Gandhi, Chief Product Officer, The Lead

Noah_withlogo
Sonal_withlogo

02:00PM — 02:45PM

The Direct 60 List Awards Ceremony

Intrepid (in·​trep·​id): characterized by resolute fearlessness, fortitude, and endurance. Together we honor these 60 intrepid executives — brand leaders at the forefront of direct-to-consumer.

Breakout Award
Trailblazer Award
Icon Award
Spotlight Award
Visionary Award
Change-Maker Award
Intrepid Award

02:45PM— 03:25PM

Virtual Panel Discussion:
Investing in Foundations to Tilt the Playing Field

The direct-to-consumer business model requires brands to be nimble and respond in real-time to changing customer behavior and competitive environment. Learn how today’s leading brands are investing in data, technology, talent, and logistics to be ready for whatever the future holds.

Michael Africa, Chief Digital Officer, Eddie Bauer
John Hill, Chief Innovation Officer & SVP, Business Planning, Carhartt
Ethan Chernofsky, VP, Marketing, Placer.ai
Facilitator: Will Decker, VP, Brand & Retail, Plug & Play

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John_Hill_withlogo
Ethan_withlogo
Will_withlogo

03:25PM — 3:45PM

Bonus Session:
Optimizing Digital Shopping Experiences

Aaron Veit, Director, Digital Project Management, Crate and Barrel
Peter Curran, General Manager, Digital Commerce, Lucidworks

LIVESTREAM FROM BROOKLYN, NY

3:45PM — 4:00PM

Vision Talks:
Pre & Post Purchase Customer Relationships

CRM and post-purchase solutions have come a long way. Hear from innovators on how customer relationship technologies are evolving to help you better serve your customers and retain them in an increasingly competitive world.

Leigh Sevin, Co-Founder, Endear
Rachel Fefer, Director, Gorgias

Leigh_withlogo
Rachel-Fefer_withlogo

04:00PM — 04:40PM

Panel Discussion:
The Direct-to-Consumer Enterprise Mindshift

To deliver on the direct-to-consumer value proposition, today’s brands must shift their priorities, reorient internally, and redefine success metrics. This evolution requires adopting new technologies, redesigning processes, and re-energizing the talent pool. Hear how leading brands are successfully navigating the challenges of the business model transformation while continuing to run their businesses.

Dan Cherian, VP, Transformation, VF Corp
Parinda Muley, VP, E-Commerce & Innovation (NA), Richemont
Matthew Schiff, VP, E-Commerce, Marc Jacobs
Facilitator: Oliver Chen, Managing Director, Consumer – Retailing, Cowen & Company, LLC

Dan_withlogo
Parinda_withlogo
Matt_withlogo
Oliver_withlogo

04:40PM — 5:00PM

Closing Keynote:
From Analog to Digital: The D2C Brand Journey

Millard Drexler, CEO, Alex Mill
Interviewer: Simeon Siegel, Managing Director, Sr. Retail & eCommerce Analyst, BMO Capital Markets

Millard_Drexler_withlogo
Simeon_withlogo