The Lead Summit-Direct | Agendas

IN-PERSON AGENDA | NYC

08:30AM — 09:30 AM

Arrival & Registration

The Williamsburg Hotel
96 Wythe Ave, Brooklyn, NY 11249

09:30AM — 09:35AM

Opening Remarks

09:35AM — 09:55AM

Keynote:
Mastering the Direct-to-Consumer Business Model

Speaker to be announced

09:55AM — 10:35AM

Panel Discussion:
Customer Experience Wins Market Share

Digital-first D2C brands have set the standard for modern shopping experiences. From clean, unfussy sites and quick checkout experiences to elevated unboxing moments and highly personal post-purchase customer service. These brands bring this same ethos to their stores. Learn how legacy brands are revamping and upgrading digital and physical experiences to grow market share in this direct-to-consumer world.

Ophelia Ceradini, VP, Digital Technology & Innovation, Estée Lauder Companies
Jarid Lukin, Market Director, M&Ms Digital, Mars

10:35AM — 10:50AM

Vision Talks:
Optimizing All Channels

The direct-to-consumer business model is built on customer experience, data management, customer acquisition across marketing, e-commerce, stores & supply chain. Meet the innovators powering the technology of tomorrow.

NewStore
Paloma

10:50AM — 11:05AM

Break

11:05AM — 11:50AM

Benchmarking Roundtables:
SWOT

Join a curated, facilitated roundtable discussion with your peers — brand & retail leaders share and compare strengths, weaknesses, opportunities, and threats. Engage directly with the people facing the same macro and micro challenges.

11:50AM — 12:05AM

Vision Talks:
Right Audience, Right Journey

The direct-to-consumer business model is built on customer experience, data management, customer acquisition across marketing, e-commerce, stores & supply chain. Meet the innovators powering the technology of tomorrow.

Wiland
Namogoo

12:05AM — 12:45PM

Panel Discussion:
Maintaining Cultural Relevance

Consumers no longer want brands to dictate or define what’s cool — they want brands to align with their values. Sustainability, social responsibility, and inclusivity have fast become table stakes for brands looking to gain favor with younger generations. Hear what steps legacy brands are taking to reinvent their images and change the way they speak to their customers.

Kristen Dolzynski, SVP, Brand Concept & Design, Marquee Brands
Michelle Frank, GM, Global E-Commerce & DTX, Logitech
Liz Hershfield, SVP & Head of Sustainability, J Crew Group | SVP, Sourcing, Madewell

12:45PM — 01:40PM

Networking & Lunch

01:40PM — 02:00PM

The Direct 60 List Insights Report

Four months of dedicated research lead to this moment — dive into the patterns, lessons, insights, and findings behind the Direct 60 List. Peer into emerging trends, identify winning strategies, and learn about the intrepid executives rebuilding their companies for today’s direct world.

Noah Gellman, CEO, The Lead
Sonal Gandhi, Chief Product Officer, The Lead

02:00PM — 02:45PM

The Direct 60 List Awards Ceremony

Intrepid (in·​trep·​id): characterized by resolute fearlessness, fortitude, and endurance. Together we honor these 60 intrepid executives — brand leaders at the forefront of direct-to-consumer.

Icon Award
Trailblazer Award
Breakout Award
Pivot Award
& More…

02:45PM — 03:00PM

Vision Talks:
Pre & Post Purchase Customer Relationships

The direct-to-consumer business model is built on customer experience, data management, customer acquisition across marketing, e-commerce, stores & supply chain. Meet the innovators powering the technology of tomorrow.

Endear
Gorgias

03:00PM — 03:15PM

Break

3:15PM — 4:00PM

Roundtable Discussions:
The Direct 60 Executive Interviews

Engage directly with Direct 60 honorees for an intimate Q&A session and roundtable discussion. Ask your peers key questions, compare where you stand, and hear from fellow industry thought leaders.

04:00PM — 04:40PM

Panel Discussion:
The New Direct-to-Consumer Org. Structure

To deliver on the direct-to-consumer value proposition, today’s brands must shift their priorities, reorient internally, and redefine success metrics. This evolution requires adopting new technologies, redesigning processes, and re-energizing the talent pool. Hear how leading brands are successfully navigating the challenges of the business model transformation while continuing to run their businesses.

Parinda Muley, VP, E-Commerce & Innovation (NA), Richemont
Matthew Schiff, VP, E-Commerce, Marc Jacobs

04:40PM — 5:00PM

Closing Keynote

LIVESTREAM AGENDA | VIRTUAL

12:00PM — 12:10PM

Opening Remarks: The State of Direct-to-Consumer

12:10PM — 12:45PM

Virtual Panel Discussion:
Stores as the Difference Maker in the D2C Business Model

Mario Lang, VP, Digital Innovation, PVH

12:45PM— 01:20PM

Virtual Panel Discussion:
The D2C Playbook for Customer Experience

Superior end-to-end customer experience is now the key to winning market share in a fast-changing direct-to-consumer world. From retelling the brand story to investing in social commerce, hear how brands are rethinking the customer experience and changing the way they relate to their customers.

Brian Seewald, SVP, E-Commerce, EXPRESS
Holly Briedis, EVP, Chief Digital Officer, Fossil

01:20PM — 01:40PM

Vision Talks:
Optimizing All Channels

The direct-to-consumer business model is built on customer experience, data management, customer acquisition across marketing, e-commerce, stores & supply chain. Meet the innovators powering the technology of tomorrow.

01:40PM — 02:00PM

The Direct 60 List Insights Report

Four months of dedicated research lead to this moment — dive into the patterns, lessons, insights, and findings behind the Direct 60 List. Peer into emerging trends, identify winning strategies, and learn about the intrepid executives rebuilding their companies for today’s direct world.

Noah Gellman, CEO, The Lead
Sonal Gandhi, Chief Product Officer, The Lead

02:00PM — 02:45PM

The Direct 60 List Awards Ceremony

Intrepid (in·​trep·​id): characterized by resolute fearlessness, fortitude, and endurance. Together we honor these 60 intrepid executives — brand leaders at the forefront of direct-to-consumer.

Icon Award
Trailblazer Award
Breakout Award
Pivot Award
& More…

02:45PM— 03:20PM

Virtual Panel Discussion:
Investing in Foundations to Tilt the Playing Field

The direct-to-consumer business model requires brands to be nimble and respond in real-time to changing customer behavior and competitive environment. Learn how today’s leading brands are investing in data, technology, talent, and logistics to be ready for whatever the future holds.

Michael Africa, Chief Digital Officer, Eddie Bauer
John Hill, Chief Innovation Officer & SVP, Business Planning, Carhartt

04:40PM — 5:00PM

Closing Keynote