The Defiant 25 | 2020

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The Defiant 25 | 2020

The second edition of The Defiant 25 is composed of brands and retailers who made early investments, deployed change management, and took a long-term vision to the business. In turn, these companies have displayed resilience in the face of current headwinds. The Lead and partners believe the companies selected will continue to defy norms and emerge from 2020-2021 in a position of strength.

The list was created in partnership with Janou Pakter, JBC Holdings, RILAWiland, and XRC Labs.

The Defiant 25 decision criteria were based on a number of factors:

Pivot

Ability to Pivot

International

International Diversification

Cash Management_green

Cash Management

Digital Investment_green

Pre-COVID Technology Investments

Digital Channels

Growth & Effect of Digital Channels

Anomalie_300x300
Anomalie

Primary Category: Bridal

Digital Channels
Digital Investment_green
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Aritzia

Primary Category: Women’s Apparel

Pivot
Cash Management_green
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Bath and Body Works

Primary Category: Personal Care

Pivot
Birdies_logo_black_square_300x300
Birdies

Primary Category: Footwear

Digital Channels
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Bombas

Primary Category: Socks

Pivot
Digital Channels
Digital Investment_green
Cos Bar_Navy
Cos Bar

Primary Category: Beauty

Digital Investment_green
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DICK’S Sporting Goods

Primary Category: Athletic Equipment & Apparel

Pivot
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Estée Lauder

Primary Category: Beauty

Digital Channels
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Etsy

Primary Category: Marketplace

Pivot
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Feather

Primary Category: Furniture Rental

Pivot
Digital Investment_green
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Hanes

Primary Category: Apparel

Pivot
International
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Hermès

Primary Category: Luxury

Cash Management_green
Digital Channels
International
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Kendra Scott

Primary Category: Jewelry

Pivot
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Madison Reed

Primary Category: Hair Color

Digital Channels
Ministry of Supply_M logo
Ministry of Supply

Primary Category: Apparel

Pivot
Rhone_logo_black_square
Rhone

Primary Category: Men’s Apparel

Pivot
Digital Channels
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Skechers

Primary Category: Footwear

International
Digital Investment_green
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StockX

Primary Category: Marketplace

Pivot
Digital Channels
Digital Investment_green
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Target

Primary Category: Superstore

Cash Management_green
Digital Investment_green
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thredUP

Primary Category: Resale Marketplace

Digital Channels
Digital Investment_green
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Tula

Primary Category: Skincare

Digital Channels
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UGG

Primary Category: Footwear

International
Digital Investment_green
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Uniqlo

Primary Category: Apparel

International
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Vuori

Primary Category: Activewear

Digital Channels
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Wayfair

Primary Category: Home

Digital Channels

In Partnership With:

The Defiant 25 list was compiled based on publicly available data and represents The Lead’s editorial opinion. It is not intended to be investment advice.

To learn more about the selection process & criteria, read The Defiant 25 post.

Meet With And Learn From The Defiant 25. Register To Attend The Lead Classroom.