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The Defiant 25 | 2020
The second edition of The Defiant 25 is composed of brands and retailers who made early investments, deployed change management, and took a long-term vision to the business. In turn, these companies have displayed resilience in the face of current headwinds. The Lead and partners believe the companies selected will continue to defy norms and emerge from 2020-2021 in a position of strength.
The Defiant 25 decision criteria were based on a number of factors:
Ability to Pivot
Pre-COVID Technology Investments
Growth & Effect of Digital Channels
In Partnership With:
The Defiant 25 list was compiled based on publicly available data and represents The Lead’s editorial opinion. It is not intended to be investment advice.