The Direct 60 | 2022

Presented In Partnership With —

The Direct 60 are Brand Leaders at the Forefront of the Direct-to-Consumer Pivot.

Hailing from incumbent (traditionally wholesale) enterprise brands, these calculated risk takers and new adopters are retooling their company infrastructure for this new world where every brand is a direct-to-consumer brand. These leaders continue to embrace technology, innovation, and next-gen strategies to transform their businesses & industry.

Executives on the Direct 60 List are selected, first and foremost, for their ability to make a meaningful, material, and long-lasting contribution to a brand’s revenue growth from D2C channels (digital, social, or physical). They are early adopters with long track records of success.

These executives have contributed to the brand’s overall direct-to-consumer objectives through a combination of initiatives such as — strategic investments in baseline technology and/or point solutions; advancing the brand’s relevance and appeal with existing and new customer segments; developing new products, categories, sub-brands, or service offerings (such as resale) to keep up with changing customer expectations or needs; spotting and mastering innovation trends; creating delightful, unique and optimized customer experiences; changing the brand’s internal culture to be more agile, customer(not product)-centric, and data-driven.

Katrina Agusti Carhartt
Karilyn Anderson SPARC Group
Juliette Arnaud Supreme
Liz Bacelar Estée Lauder Companies
Alex Baillargeon Authentic Brands Group
Sue Beckett Lovesac
Andrew Berg Robert Graham & Avirex
Priya Buening Levi's
Dwayn Catto PVH
Angela Clark Patagonia
Emily Coppock Shiseido
Stephanie Davis benefit cosmetics
Frank De Maria MillerKnoll
Samir Desai Abercrombie and Fitch
Ujjwal Dhoot DXL Group
Danielle DiMaiolo Rendini American Girl
Suzanne Dominick David Yurman
Allison Giorgio PUMA
Karen Grajwer Usdin Veronica Beard
Benjamin Harris rag & bone
Diana Haussling Colgate-Palmolive
Gabby Hirata DVF
Ann Marie Ippoliti Michael Kors
Nick Kaplan Saadia Group
Tennille Kopiasz Fresh / LVMH
Laurie Lam e.l.f. Beauty
Joel Layton Shinola
Melissa Le-fere Cobb Centric Brands
Drieke Leenknegt Timberland
Rachel Macpherson Marc Jacobs
Dan Marques Crocs
Barry McGeough Wolverine
Charlie McMillen Steve Madden
Joe Milano Kate Spade
Justine Mohr 3.1 Phillip Lim
Andrea Moore NEST New York
Jose Nino U.S. Polo Assn.
Carolyn Pollock Tailored Brands
Christina Rapsomanikis Coty
Jaap van Riel Talbots
Matt Schiff The North Face
Dana Schwartz KEEN
Trevor Shimpfky Paul Stewart
Denna Singleton FGX International
Eddie Strauss Lands End
Emma Taylor Reiss
Dawn Trenson Fila
Stephanie Urban Camuto Group
Sharonda Weatherspoon Ralph Lauren
Maggie Winkel Under Armour
Rachel Wyatt Signet Jewelers
Doug Zarkin Pearle Vision