Presented In Partnership With

The Direct 60 are Brand Leaders at the Forefront of the Direct-to-Consumer Pivot.

Hailing from incumbent (traditionally wholesale) enterprise brands, these calculated risk takers and new adopters are retooling their company infrastructure for this new world where every brand is a direct-to-consumer brand. These leaders continue to embrace technology, innovation, and next-gen strategies to transform their businesses & industry.

Executives on the Direct 60 List are selected for their ability to make a meaningful, material, and long-lasting contribution to a brand’s revenue growth from D2C channels. They are deploying a combination of initiatives to meet the brand D2C growth objectives including — strategic investments in baseline technology and/or point solutions; advancing the brand’s relevance and appeal with existing and new customer segments; developing new products, categories, sub-brands, or service offerings (such as resale) to keep up with changing customer expectations or needs; spotting and mastering innovation trends; creating delightful, unique and optimized customer experiences; changing the brand’s internal culture to be more agile, customer(not product)-centric, and data-driven.

The Future of Brand-To-Consumer

The Direct 60 list is one of three lists that Lead releases every year that highlights the future of brand-to-consumer. The Lead also publishes The Foremost 50 list of digital-native brands and The Leading 100 list of technology start-ups. Together these lists represent direct-to-consumer innovation in fashion, beauty and consumer industries. The Lead brings together these innovators at The Lead Summit, our annual flagship event. Check out the list below to see if you spot any of our 2023 Summit speakers!

The Direct 60 Insights Report Presentation & Awards Ceremony will be held at The Direct 60 Forum on October 19th, 2023. For more information and to apply to attend, click HERE.

Name

Title

Current Company

Years In Industry

Prior Companies

Jed Berger

President

Kenneth Cole

14

Foot Locker, Modell’s Sporting Goods

Andrea Bozeman

VP, Consumer Marketing

Michael Kors

10

Victoria’s Secret, Estée Lauder

Megan Brophy

VP, Marketing & Brand Strategy

Abercrombie & Fitch Co.

15

160over90, inVentiv Health

Roger Buan

VP, Omnichannel

Cos Bar

26

Estée Lauder Companies, Walt Disney Company

Jenny Campbell

CMO

Kate Spade

21

Tinder, Nike

Pooja Chandiramani

VP, Marketing Analytics, Operations & Transformation

Coach

23

Vivian Chang

CMO

Kate Spade

21

Tinder, Nike

Sabrina Cherubini

SVP, Brand & Digital

Hanky Panky

20

Leo Burnet, Havas, Sears, ANN INC. (Loft & Ann Taylor)

Richard Cowell

VP, Digital Strategy & Operations

Citizen’s Watch America

10

Club Monaco

Matt Curtis

SVP, Digital

HATCH Collective

6

Moda Operandi, Inc, Saks Fifth Avenue

Aslihan Danisman

VP, Marketing & eCommerce

Paul Stuart

13

Ermenegildo Zegna, Starwood Hotels & Resorts Worldwide, AT&T

Sue Davidson

VP, eCommerce

Greyson Clothiers

20

vineyard vines, Ralph Lauren, J.Crew, Bloomingdales

Andrea DiNunzio

GM, Luxury Skincare

Coty

27

Unilever, Neutrogena, L’Oréal S.A., Avon

Jennifer Downes

CMO

Lenovo

13

Ken Downing

Creative Director | Halston

Chief Creative Officer | Xcel Brands

32

Hearst, Neiman Marcus

Mike Dupuis

CDO

SPARC Group LLC

18

PVH Corp., American Eagle Outfitters, The Children’s Place, Party City

Maureen Erickson

SVP, Global Guest Innovation

lululemon

20

Antonio Escalona

SVP, Hispanic Business Unit

PepsiCo Foods North America, Frito Lay, Quaker Oats

28

Ernst & Young

Stefani Fleurant

SVP, Global Marketing

SVP, Global Marketing

11

Aeropostale & Macy’s

Kim Gallagher

Executive Director of Marketing & Customer Success

Nuuly

11

URBN, Anthropologie

Nico George

VP, Global Retail Operations

Herschel Supply

25

REI, Patagonia

Dr. Amy Gershkoff Bolles

Global Head of Digital & Emerging Technology Strategy

Levi Strauss & Co.

9

eBay Inc.

Amelia Gesser

Head of Mobile Commerce

Ralph Lauren

8

Carolina Herrera

Katie Gohman

CMO

Marc Jacobs

18

Ralph Lauren, Coach, L’Oréal

Naveen Gunti

VP, Head of Logistics, Digital & Technology – International

American Eagle Outfitters

15

Theory and Helmut Lang, TUMI, Brooks Brothers

Brian Horgan

VP, Digital Commerce

Acushnet

22

Adidas

Yenelle Jackson

 

VP, Chief of Staff to President

Marquee Brands

19

PVH Corp., Amazon, Nordstrom

Chris Jasiewicz

COO

Cougar Shoes

7

Doug Jensen

SVP, GTM Analytics & Activation and Learning Center of Excellence (COE)

The Estée Lauder Companies Inc.

34

Avon Products, Information Resources & ACNielsen

Deepak Jose

Senior Director & Global Head of ODDA Analytics Solutions

Mars Wrigley

10+

The Coca-Cola Company, ABB, Asurion & Mu Sigma

Vinod Kasturi

CEO – Americas |Kitsuné

CEO | MA®KET

11

Vevo, ZelnickMedia Capital, Rothschild

Nadine Kheirallah

SVP, Global Retail

Fresh

20

L’Oréal, Nestlé Nespresso SA

Sarah Kleinman

VP & GM Global Digital

Vans

9

The North Face, Gap Inc.

Linda Li Steiner

Head of Customer Activation & Marketing, H&M Americas

H&M

15

Bath & Body Works and White Barn, The Boston Consulting Group

Scott McCabe

SVP, eCommerce

True Religion

29

Gap Inc., Macy’s, Columbia Sportswear Company

Jemima Miller

Global Head of CRM

The Body Shop

 

13

Foxtel, Jack Daniel’s, DuluxGroup

 
 
 

Rohit Palekar

SVP, Customer Strategy & Growth

Marquee Brands

7

McKinsey & Company, TechStyleOS

Olga Pancenko

CEO EMEA

Delvaux

10

PERRIN PARIS

Chris Peña

GVP, Consumer Technologies

PVH

15+

EY, Razorfish, Aspire Lifestyles, Pearson

Michelle Peterson

 

CMO

Kendra Scott

22

General Mills, IHG, LifeTime, Pressed

Lisa Pillette

SVP, CMO

Fossil Group

18

Casper Sleep, Lacoste, Ralph Lauren, American Eagle Outfitters, Levi Strauss & Co.

Lauren Price

VP, eCommerce & Digital Strategy

J. Crew

16

Gartner, L2, Demandware

Brian Price

SVP, Head of Omni Channel Planning & Allocation, North America

Tommy Hilfiger

16

Gap Inc., Old Navy

Katie Pursino

VP, eCommerce & Performance Marketing

Madewell

12

J.Crew, Barclays Capital

Dimple Rao

VP, Head of Digital Product Management & Experience Design

Chico’s FAS

12

FTD Companies, Walgreens, Bank of America

Ann Marie Resnick

VP, Marketing

Hammecher Schlemmer

30

Scholastic, BMG Columbia House, Time Warner Inc. Book of the Month Club

Alexa Ritacco

CMO

Jenni Kayne

7

Bindu Shah

EVP, Global CMO & CDO

Tory Burch

20

SEPHORA, Tory Burch

Amy Smith

Chief Brand & Impact Officer

TOMS

18

Apple and The Knot

Loris Spadaccini

Director & GM USA

Save The Duck

34

Puma, Bally, Onitsuka Tiger

Jennifer Stender Hawkins

SVP, Marketing & Business Development

Centric Brands/ Favorite Daughter

28

Liz Claiborne, Hugo Boss

Nandika Suri

VP, Global CRM, Loyalty & Personalization

Under Armour

 

26

United Airlines

Dani Tan

VP, Digital Merchandising & Product Marketing

Authentic Brands Group

11

DVF, New York & Company

Laina Thompson

(Former) VP, Global eCommerce & Customer Service

(Former) Stuart Weitzman, a Tapestry Company

15

Tiffany & Co., Amazon, Bloomingdale’s

Susan Valenzuela

VP, eCommerce Merchandising: Aeropostale, Nautica, Lucky Brand

SPARC Group LLC

29

Macy’s, Bloomingdales, ANN INC., PVH Corp.

Roshan Varma

(Former) VP, Customer Platforms & Analytics

15

Tapestry, AlixPartners, Abercrombie & Fitch

Lisa Walker

President – Jewelry Services

Signet Jewelers

 

27

Campbell Soup Company, JP Morgan Chase & Co.

Melissa Worth

SVP, Americas

New Balance

22

Perry Ellis International, Puma, TJX

Heather Wilberger

CTO & CIO

VINCE

1

Rocket Homes, Bedrock, Detroit

Abbie Weiss

VP, D2C & Brand Platforms

L’Oréal

10

Salesforce