THE LEAD ASSEMBLY 2019

ON OCTOBER 24TH, 65 HAND-SELECTED FOUNDERS & CEOS UNITED FOR A CLOSED-DOOR, PEER-TO-PEER, DEEP LEARNING EXPERIENCE AT THE FOUR SEASONS DOWNTOWN FOR THE LEAD ASSEMBLY.

THE EXPERIENCE

The Lead Assembly hosted 65 hand-selected Founders and CEOs from high growth DTC brands for a peer learning experience like no other, addressing the most pressing questions faced by leadership today.
We came together at The Four Seasons in New York to suss out the business concerns these CEOs and Founders are facing. Each CEO and Founder shared his or her current business challenges prior to The Assembly and The Lead Editorial team evenly divided the group among 9 round tables.
Part therapy session, part learning session, part network building — The Lead Assembly is the only gathering that is built by CEOs and Founders and attended exclusively by CEOs and Founders.

THE CONVERSATIONS

The program consisted of 27 round table discussions, curated one-to-one meetings, and peer-to-peer conversations. Through customized agendas made for each CEO’s specific requests and needs, attendees were able to dive deep into the topics that matter most to their businesses today.
Roundtable topics included — Balancing Growth and Profitability, Cost-Effective Customer Acquisition, Creating and Maintaining Company Culture, Customer Retention and Community, Deploying Technology and Data, Developing the Wholesale Channel, Diversifying Marketing Channels and Tactics, Hiring and Building the Team, International Expansion, Messaging and Branding, Optimizing Physical Retail, Optimizing Supply Chain and Inventory, Organization and Management, Product Strategy and Category Expansion, Raising Capital and Managing Investors, Resources Allocation and Strategic Prioritization, & Scaling for Growth.

THE CONNECTIONS

The format was strictly conversational, fostering personal, authentic connections. CEOs and Founders sat around each round table to discuss specific challenges, learnings, and opportunities— large enough for a range of perspectives, small enough to dive deep.
Immersive conversation, one-to-one meetings, and structured breaks encouraged the dialog and facilitated new relationships from collaborations to friendships.

THE SPEAKERS

Colm Mackin, Founder & CEO, ACT + ACRE
Melanie Travis, Founder & CEO, ANDIE SWIM
Bouchra Ezzahraoui, Co-Founder & Co-CEO, AURATE
Sophie Kahn, Co-Founder & Co-CEO, AURATE
Brian Rudolph, Co-Founder & CEO, BANZA
Scott Rudolph, Co-Founder & CFO, BANZA
Rishi Prabhu, Co-Founder, BESPOKE POST
Alix Peabody, Founder & CEO, BEV
Kate Huyett, CMO, BOMBAS
Stephen Kuhl, Co-Founder & CEO, BURROW
Mo Zhou, Co-Founder & COO, CHOOSY
Nicole Gibbons, Founder & CEO, CLARE
Guido Campello, CEO, COSABELLA
Allie Egan, President & CEO, CYNTHIA ROWLEY
Matt Weiler, CFO, DAILY HARVEST
Taylor Rettig, CEO, DRAPER JAMES
Romney Williams, CEO, ENSO RINGS
Taylor Offer, Co-Founder, FEAT SOCKS
Andrew Lundsten, COO, FEATHER
Denise Jin, Founder, FLORAVERE
Ethan Song, Co-Founder & CEO, FRANK AND OAK
Adam Tishman, Co-Founder & CEO, HELIX SLEEP
Ben McKean, Founder & CEO, HUNGRYROOT
Zak Normandin, Founder & CEO, IRIS NOVA
Nichole Powell, Founder & CEO, KINFIELD
Gigi Goldman, Co-Founder, KOPARI BEAUTY
Jim Kuerschner, President, KULE
Heather Kaminetsky, Chief Brand Officer, M. GEMI
Brian Berger, Founder & CEO, MACK WELDON
Alexa Buckley, Co-Founder, MARGAUX
Sarah Pierson, Co-Founder, MARGAUX
Graham Fortgang, Co-Founder & Owner, MATCHABAR
Max Fortgang, Co-Founder & Owner, MATCHABAR
Eunice Byun, Co-Founder & CEO, MATERIAL KITCHEN
Alejandro Chahin, Founder & CEO, MOTT & BOW
Marissa Vosper, Co-Founder, NEGATIVE
Gabby Slome, Co-Founder & CXO, OLLIE
Jennie Baik, Co-Founder & CEO,ORCHARD MILE
Jane Hong, CEO, PAINTBOX
Nicholas Ling, Co-Founder & CEO, PATTERN BRANDS
Galyn Bernard, Co-Founder, PRIMARY
Nate Checketts, Co-Founder & CEO, RHONE
Scott Turner, CMO, ROCKETS OF AWESOME
Lauren Shaw, CEO, SMOKE X MIRRORS
Andrés Modak, Founder, SNOWE
Jessica Davidoff, CEO, STATE BAGS
Jurrien Swarts, Co-Founder & CEO, STOJO
Lori Coulter, Co-Founder & CEO, SUMMERSALT
Reshma Chamberlin, Co-Founder, SUMMERSALT
Keith Nowak, Founder & CEO, TEN THOUSAND
Sandra Makarem, Founder & CEO, THE COLLECTIVE CHILD
Eliza Blank, Founder & CEO, THE SILL
Nolan Walsh, CEO & Creative Director, THURSDAY BOOT CO.
Matt Taylor, Co-Founder & CEO, TRACKSMITH
Meghan Higney, President & COO, TRUE BOTANICALS
Savannah Sachs, CEO, TULA
Jason McNary, CEO, UNODE50
Anubh Shah, Co-Founder, WITH CLARITY
Michelle Larivee, Co-Founder & CEO, WTHN
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PARTNERS

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Images by Sara Kerens, http://www.sarakerens.com/