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THE LEAD QUARTERLY | 0.2

BEST PRACTICES FOR INNOVATING AT 165 YEARS OLD

BY Marc Rosen | President and EVP, Direct-to-Consumer | Levi Strauss & Co.

From the beginning, Levi Strauss & Co. has made a mission out of outfitting pioneers – from gold miners remaking the Western frontier to generations of young people pushing social, sartorial and artistic boundaries that followed.

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THE STORY OF A STORY

BY Randy Goldberg | Co-Founder & Chief Brand Officer | Bombas

The initial idea for Bombas came about when my co-founder Dave saw a quote on Facebook that said, “socks are the #1 most requested clothing item at homeless shelters”.

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THE FOREMOST 50 | 2018

BY Awais Khan | Chief Analyst | The Lead

We are pleased to present the 2018 Foremost 50 List, a group of break-out digital native brands and retailers that are reinventing and redefining the future of fashion and retail.

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MAKING THE LEAP: Why and how brands should adapt to the future of retail

BY Pano Anthos | Managing Director | XRC Labs

The term “retail apocalypse” is now a Wikipedia entry. However, despite the doomsday hearsay, retail is far from dead.

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HOW DOES A LUXURY BRAND TRANSITION TO A DIGITAL FOCUSED WORLD?

BY Mark Brashear | President & CEO | John Varvatos Enterprises

I lived in Silicon Valley in the early days of the technology revolution that transformed our world. These changes continue today.

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ONES TO WATCH | FALL 2018

BY Matt Kaden | Managing Director | MMG Advisors

See The Lead’s Fall 2018 Companies to Watch.

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THE NEWEST ALTERNATIVE TO ADVERTISING – COMMERCE

BY Michael Jaconi | Co-founder & CEO | Button

When I was an executive officer at Japanese e-commerce giant Rakuten, I became a vocal champion of a two-year-old startup called Pinterest. Learning from my mentor Hiroshi “Mickey” Mikitani, I recognized the importance of businesses with transactional revenue models.

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KNOWING THE LEAD

BY Timo Weiland | Co-Founder | The Lead

Through the signature iron & glass doors of Cadillac House, attendees of The Lead Assembly entered into an environment they had never experienced before – a safe space for transformation.

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EDITOR’S LETTER | ISSUE 0.2

BY Noah Gellman | Co-Founder & CEO | The Lead

For us at The Lead, all roads point to the same truth: Digital transformation across fashion, retail and commerce is a macro trend gaining in velocity.

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