INSIGHTS | AWARDS | SPEAKERS
12:00PM — 12:10PM
Opening Remarks: The State of Direct-to-Consumer
12:10PM — 12:45PM
Virtual Panel Discussion: Stores as the Difference Maker in the D2C Business Model
Stores have an important role to play in telling the brand story, in a way that digital channels alone can’t. Stores are also a key component of the omnichannel direct-to-consumer business model. From experience to data to expectations, hear from brand leaders on how they are rethinking stores to build and strengthen relationships with customers.
Mario Lang, VP, Digital Innovation, PVH
Virtual Panel Discussion: The D2C Playbook for Customer Experience
Superior end-to-end customer experience is now the key to winning market share in a fast-changing direct-to-consumer world. From retelling the brand story to investing in social commerce, hear how brands are rethinking the customer experience and changing the way they relate to their customers.
Brian Seewald, SVP, E-Commerce, EXPRESS
01:20PM — 01:30PM
Achieving success at direct-to-consumer business models will require next-generation technology. Learn what the future of direct-to-consumer looks like from the innovators building technology products to support the evolving needs of the businesses in transition.
01:30PM — 02:00PM
The Direct 60 Insights Report
Four months of dedicated research lead to this moment — dive into the patterns, lessons, insights, and findings behind the Direct 60 List. Peer into emerging trends, identify winning strategies, and learn about the intrepid executives rebuilding their companies for this new world.
Noah Gellman, CEO, The Lead
Sonal Gandhi, Chief Product Officer, The Lead
02:00PM — 02:30PM
The Direct 60 Intrepid Awards Ceremony
Intrepid (in·trep·id): characterized by resolute fearlessness, fortitude, and endurance. Together we honor these 60 intrepid executives — brand leaders at the forefront of direct-to-consumer.
Virtual Panel Discussion: Investing in Foundations to Tilt the Playing Field
The direct-to-consumer business model requires brands to be nimble and respond in real-time to changing customer behavior and competitive environment. Learn how today’s leading brands are investing in data, technology, talent, and logistics to be ready for whatever the future holds.
Michael Africa, Chief Digital Officer, Eddie Bauer
John Hill, Chief Innovation Officer & SVP, Business Planning, Carhartt
Closing Remarks & Future Forecast