TLC 2 Marketing

THE LEAD CLASSROOM: MARKETING FOR E-COMMERCE

Presented By:

Key Information

Part A: Wednesday, September 9th @ 3:00 pm EDT
Part B: Wednesday, September 16th @ 3:00 pm EDT
Class Code: TLC 2
To Join the Live Session, Click HERE
To Access the Action Framework, Click HERE
For General or Technical Support, Click HERE

THE ACTION FRAMEWORK

The Action Framework is a custom worksheet created for you to use in this Classroom. Use the Action Framework to follow along, and take notes on how you can apply these lessons directly to yourself and your business, compare your initiatives against those of your peers, and more. The goal is for you to have concrete and actionable takeaways at the end of each class. If you did not receive a copy of the Action Framework click the button below to download it.

JOIN YOUR CLASSROOM LIVE

On September 9th & 16th, click the button below to join The Lead Classroom live.

    • The waiting room will be open approx. 15 minutes prior to the session start time.
    • Please join via computer with your video and audio capabilities turned on.
    • Meeting ID is also below, in case you are joining from a new device.
    • Need help? Email caitlin@the-lead.co and sofie@the-lead.co or call 315-992-8082.

Meeting ID: 815 9634 9166

Need help? Email caitlin@the-lead.co and sofie@the-lead.co or call 315-992-8082.

AGENDA

PART A: Business Strategies & Tactics

SEPTEMBER 9, 2020

3:00 to 3:25 —

Introduction & Lesson Presentation

3:25 to 4:25 —

Collaborative Workshops Led By Industry Facilitators

4:25 to 4:45 —

Key Takeaways & Session Wrap-Up

PART B: Personal Leadership, Organizational Effectiveness, & Technology

SEPTEMBER 16, 2020

3:00 to 3:25 —

Introduction & Lesson Presentation

3:25 to 4:20 —

Collaborative Workshops Led By Industry Facilitators

4:20 to 4:45 —

Emerging Tech Showcase

MEET THE SPEAKERS

Lead Instructor

Scott Lux, VP E-commerce & Digital, Theory & Helmut Lang

Associate Instructors

Lockie Andrews, CIO & CDO, UNTUCKit
Kristen Dolzynski, VP of Brand Concept and Women’s Design, Gap Inc. (Former)

Part A Facilitators

Renee Halvorsen, VP, Marketing & E-commerce, Marine Layer
Heather Kaminetsky, Chief Brand Officer, M. Gemi
Jinal Shah, Vice President, Marketing, Feather
Scott Turner, Chief Customer Officer, Rockets of Awesome

Part B Facilitators

Kyle Andrews, CMO, American Eagle (Former)
Alana Rush, Advisor, The Lead
Jinal Shah, Vice President, Marketing, Feather
Bev Sylvester, Consultant

Subject Matter Experts

David Chinn, President & CMO, Lexer
Gavin Hewitt, VP, Sales, Attentive
Patrick Madden, VP, New Business Development, Wiland

Ronny Sage, CEO, ShoppingGives

Emerging Tech Presenter

Philippe Roireau, Head of BD & Partnerships, Gorgias

Emerging Tech Emcee

Colin Kerby, Partner, Foley Hoag

PARTNERS

Attentive_web
FH_web
Gorgias_web
Lexer_web
Rosenthal_web
Shopping gives_web
WilandLogo_web
zenni_web

SUPPORT & FAQ

GENERAL SUPPORT

If you have any questions or concerns leading up to The Lead Classroom, email caitlin@the-lead.co and sofie@the-lead.co for assistance. For updates about the event and help via text message, text CLASSROOM2 to 29691. For immediate support via phone, please call or text 315-992-8082.

JOINING YOUR CLASSROOM

How do I join the live Classroom session?

Click the button in the JOIN YOUR CLASSROOM LIVE section on this page to join the live session. The waiting room will open approximately 15 minutes prior to the session. Please join via computer with your video capabilities turned on.

THE ACTION FRAMEWORK

What is the Action Framework?

The Action Framework is a custom worksheet for your Classroom. You will use it to follow along and make notes during the Case Study Presentation, Breakout Workshops & Keynote Presentations.

I didn’t receive a copy of the Action Framework doc. How do I get one?

If you did not receive a copy of the Action Framework CLICK HERE to download it.

AUDIO/VIDEO & CONNECTIVITY ISSUES

How do I turn on my audio and video?

Just before you join a call, on the screen that prompts you for a meeting ID, Zoom offers two options you can check: Do Not Connect to Audio and Turn Off My Video. Leave these options unchecked if you want to join a call with your audio and video automatically enabled.

Why isn’t my audio & video working?

The first part of The Lead Classroom is a Case Study Presentation being presented in webinar mode. When you break out into the Collaborative Workshops following the Case Study Presentation, your audio and video will be enabled so you can see and speak to your fellow attendees.

What if I am still having issues with my camera?

If your web camera isn’t showing up, the first thing to do is check to make sure all other programs that use the webcam are closed. Zoom may not be able to use the camera if you’ve already given access to it in a different application.

If your webcam or audio still isn’t working, you can test your audio and video in Zoom by clicking this link. Once open, you can join a test call on the Zoom app, and follow the instructions on the screen.

If you’ve joined on the web (or to just double-check your webcam in the main Zoom app) you can also select your webcam by clicking Start Video (it might say Stop Video if you’re in a call). If the screen is blank, you can then click the arrow next to the video camera icon and choose Same As System (or you may see Integrated Camera) or a more specifically named webcam from the list.

What if I am still having trouble?

You might also want to download Zoom again and reinstall it.

Sometimes the problem might not be Zoom at all. If you’re on a Windows 10 or MacOS device, the webcam might be blocked. You can correct this by checking your app permissions to make sure the Zoom app or your web browser can use your webcam. On the web specifically, you also can check this setting by restarting your call and making sure you pressed Allow when prompted about the camera and microphone access.

My video is lagging or freezing… what do I do?

Lagging and freezing usually indicate a problem with your internet connection. If on a mobile device, try to move to an area with a more stable connection to see if this helps.

You may be able to improve video quality by changing your Zoom settings, as well. For example, disabling HD options or the Touch Up My Appearance setting will decrease the amount of bandwidth your video connection requires (and the overhead on your system’s hardware), and can help fix problems with lag.

HARDWARE & SOFTWARE TROUBLESHOOTING

Troubleshooting tips for macOS

  1. 1. Make sure that all other programs that utilize the camera, such as Photo Booth and Facetime, are closed. 
  2. Restart your computer.
  3. If the camera still does not work in Zoom after restarting, check if the camera works in a Mac app, such as Photo Booth or Facetime.
    • If it works elsewhere, uninstall the Zoom client and reinstall the latest version from our Download Center
    • If it does not work in any application, contact Apple support. 

Note: If you are on on Mac OS 10.14 Mojave and are still having difficulty accessing the camera, check your operating system permissions to confirm that Zoom has access to the camera. See Using the Zoom Client and Zoom Rooms with Mac OS 10.14 Mojave for more information.

Troubleshooting tips for Windows

  1. Make sure that all other programs that utilize the camera are not using the camera or are closed.
  2. Restart your computer.
  3. Uninstall the Zoom client and reinstall the latest version from our Download Center.
  4. Visit your device’s support and downloads page to update the camera driver:

Windows 10 has a privacy feature that may block Zoom from using the camera. Learn more about this feature and how to allow Zoom access to your webcam.

Slide THE RIGHT PEOPLE. Slide THE RIGHT CONVERSATIONS. Slide THE LEAD.