TLC Agenda | Spring 2021

The Lead Classroom Spring 2021
Schedule & Topics

Class Code: TLC 1

The Lead Classroom: Marketing

Seize the Emerging Opportunities
May 4th | 1:00 — 3:30 PM EST

Digital marketers have a lot of platform changes to contend with these days – the IOS14 update, the rise of a cookie-less world, and changes to Google’s Web Vitals for website ranking to name a few. Marketers are also rethinking their approach to creative and storytelling in an effort to become more inclusive. This classroom session will address questions you have around reducing reliance on Facebook and rethinking attribution, as well as building the right organization and strategy to deal with changing landscape.

PROGRAM: 

Classroom Overview: Business Strategies & Industry KPIs
Industry leaders set the stage with a 15-minute conversation / prep session

Bridget Russo, CMO, Bloomscape
Elizabeth Drori, CMO, Sperry
Jinal Shah, VP, Marketing & Growth, Feather

Interactive Breakout: Business Strategies Benchmarking Exercise
Breaking into groups of 8, we take 45 minutes to compare strategies and experiences across five key points that all marketers are thinking about.

  • Attribution & targeting
  • Emerging platforms – Clubhouse, TikTok, Twitch, & others
  • Inclusive marketing
  • New marketing organization

Confidential Poll: 5 Questions in 5 Minutes
With nearly 40 brand and retail leaders in one virtual room, get real time feedback on your key decisions and considerations.

Landscape Lesson
The Lead unpacks today’s innovation. In a 15-minute lesson, learn key technology and customer trends in marketing, know how to prepare for 2021 and beyond, and see what comes next through the lens of the innovators.

Future Now Workshop
Breaking into groups of 5, we spend 30 minutes and take a tech-first perspective in order to zero in on best practices. Choose the workshop most interesting to you.

  • CPMs are skyrocketing – how to get smart about your spending
  • Cookies are dead – how to maintain and grow the reach and impact of data post cookies
  • Pandemic-induced digital growth is stabilizing – how to find the next set of new customers
  • Text message marketing is underrated – how to maximize the potential of SMS for driving revenue with young consumers

LeadTime
Personalized solutions to your key challenges

REGISTER TO ATTEND

Class Code: TLC 2

Class Code: TLC 3

The Lead Classroom: E-Commerce (II)

Doubling Down on the Momentum 
May 6th | 1:00 — 3:30 PM EST

Most e-commerce executives are anticipating a feeding frenzy as soon as post-covid economic activity kicks in. They are wondering how much of the gains in digital commerce growth from 2020 are here to stay, and how to sustain and build on this growth, given the rising costs and competition. This classroom session will address key questions on retaining newly acquired customers, optimizing the technology stack, and managing last-mile and returns.

PROGRAM: 

Classroom Overview: Business Strategies and Industry KPIs
Industry leaders set the stage with a 15-minute conversation / prep session

David Cost, VP, Digital & E-Commerce, Rainbow
Josh Krepon, President of Global Digital, Steve Madden
Matt Powell, Chief Technology Officer, FTD

Interactive Breakout: Business Strategies Benchmarking Exercise
Breaking into groups of 8, we take 45 minutes to compare strategies and experiences across five key points that all e-commerce professionals are thinking about.

  • Customer retention strategies
  • Preparing for headless commerce
  • Site experience & platform optimization
  • Shipping costs, delays, & returns

Confidential Poll: 5 Questions in 5 Minutes
With nearly 40 brand and retail leaders in one virtual room, get real time feedback on your key decisions and considerations.

Landscape Lesson
The Lead unpacks today’s innovation. In a 15-minute lesson, learn key technology and customer trends in marketing, know how to prepare for 2021 and beyond and see what comes next through the lens of the innovators.

Future Now Workshop
Breaking into groups of 5, we spend 30 minutes and take a tech-first perspective in order to zero in on best practices. Choose the workshop most interesting to you.

  • A/B testing is so last century – how to use AI to optimize the site experience
  • The power of first impressions – how to be ready for a flood of new shoppers
  • Covid has brought new customers to your site – how to make sure they convert and come back
  • New expectations in our new normal – how to adapt to changing consumer returns behavior

LeadTime
Personalized solutions to your key challenges

REGISTER TO ATTEND

The Lead Classroom: Stores

Positioning for an Aggressive Return
May 7th | 1:00 — 3:30 PM EST

Store executives are predicting an aggressive return to in-person shopping this year. Consumers are going to look for excitement and theatre in stores after being cooped up for over a year. They’d want to interact with store associates and ask questions. But at the same time, they will expect the level of convenience from stores that they have now been used to while shopping online. This classroom session will address the questions you have as you get stores ready for post-covid reentry.

PROGRAM: 

Classroom Overview: Business Strategies and Industry KPIs
Industry leaders set the stage with a 15-minute conversation / prep session

Brent Paulsen, Managing Director, Head of Retail, UNTUCKit
Harry Cunningham, VP, Retail Brand Experience, Vera Bradley

Interactive Breakout: Business Strategies Benchmarking Exercise
Breaking into groups of 8, we take 45 minutes to compare strategies and experiences across five key points that all store professionals are thinking about

  • Preparing for stages of reentry
  • Ramping up staffing
  • Redefining the store’s purpose
  • Storytelling through visual merchandising
  • Making stores as easy to shop as digital

Confidential Poll: 5 Questions in 5 Minutes
With nearly 40 brand and retail leaders in one virtual room, get real time feedback on your key decisions and considerations.

Landscape Lesson
The Lead unpacks today’s innovation. In a 15-minute lesson, learn key technology and customer trends in marketing, know how to prepare for 2021 and beyond, and see what comes next through the lens of the innovators.

Future Now Workshop
Breaking into groups of 5, we spend 30 minutes and take a tech-first perspective in order to zero in on best practices. Choose the workshop most interesting to you.

  • Virtual selling saved the stores – how to maximize your retail workforce productivity going forward
  • Digital is here to stay – how to upgrade your in-store experience to engage and retain tech-savvy shoppers
  • Traffic to your store is coming back – how to use data/analytics to safely and efficiently expand staffing
  • 2021 is not about going back to 2019 – how to reinvent stores for new customer expectations

LeadTime
Personalized solutions to your key challenges

REGISTER TO ATTEND

The Lead Classroom: Merchandising & Planning

Merging Customer Data with Design & Planning
May 18th | 1:00 — 3:30 PM EST

Merchants and designers have a vision. They use it to focus and develop the story of the brand through its product assortment. It is their prerogative to understand what the customer wants and to successfully translate demand signals. However, integrating the voice of the customer seamlessly throughout the value chain remains challenging. But if Covid has taught us anything, it is that merchants need to react quickly to ever-changing consumer trends and needs. This classroom session will address questions you have on working with CRM and consumer data, testing new ideas, and creating a customer-centric assortment.

PROGRAM: 

Classroom Overview: Business Strategies and Industry KPIs
Industry leaders set the stage with a 15-minute conversation / prep session

Jessy Dover, Founder and Chief Creative Officer, Dagne Dover
Robert Rizzolo, DVP Global Merchandising, Michael Kors

Interactive Breakout: Business Strategies Benchmarking Exercise
Breaking into groups of 8, we take 45 minutes to compare strategies and experiences across five key points that all merchandising & planning professionals are thinking about.

  • Integrating real-time customer feedback & trends
  • Testing new ideas & styles before investing
  • Adjusting to D2C planning cycles
  • New merchandising organization

Confidential Poll: 5 Questions in 5 Minutes
With nearly 40 brand and retail leaders in one virtual room, get real time feedback on your key decisions and considerations.

Landscape Lesson
The Lead unpacks today’s innovation. In a 15-minute lesson, learn key technology and customer trends in marketing, know how to prepare for 2021 and beyond and see what comes next through the lens of the innovators.

Future Now Workshop
Breaking into groups of 5, we spend 30 minutes and take a tech-first perspective in order to zero in on best practices. Choose the workshop most interesting to you.

  • 2020 has made historical data irrelevant – how to use AI to forecast for 2021 and beyond
  • Inclusive sizing is now mainstream – how to develop assortments to fit a broad range of body shapes
  • Anticipating consumer needs – how to use early and weak signals to predict upcoming trends

LeadTime
Personalized solutions to your key challenges

REGISTER TO ATTEND

The Lead Classroom: Supply Chain Innovation

Digitizing for Better Business & Environmental Outcomes
May 19th | 1:00 — 3:30 PM EST

Supply chains are under a lot of pressure. A year of lop-sided demand, delays, closures, and cost increases have led brands to seriously reevaluate how they manage their supply. Even before the pandemic, brands were keen to reduce excess inventory, improve speed-to-market, and build redundancy. However, the urgency to innovate and streamline operations has never been greater. This classroom session will address questions you have on incorporating technology and changing processes to create a digitized and consumer-oriented supply chain.

PROGRAM: 

Classroom Overview: Business Strategies & Industry KPIs
Industry leaders set the stage with a 15-minute conversation / prep session

Kris Arabia, Senior Vice President, Chief Merchant, mDesign Home Decor
Tracy Parrillo, VP, Development & Sourcing, Rag & Bone

Interactive Breakout: Business Strategies Benchmarking Exercise
Breaking into groups of 8, we take 45 minutes to compare strategies and experiences across five key points that all supply chain innovation professionals are thinking about.

  • Building redundancies
  • Reducing lead times through digitization
  • Reorienting for digital-first commerce
  • On-demand manufacturing & onshoring

Confidential Poll: 5 Questions in 5 Minutes
With nearly 40 brand and retail leaders in one virtual room, get real time feedback on your key decisions and considerations.

Landscape Lesson
The Lead unpacks today’s innovation. In a 15-minute lesson, learn key technology and customer trends in marketing, know how to prepare for 2021 and beyond, and see what comes next through the lens of the innovators.

Future Now Workshop
Breaking into groups of 5, we spend 30 minutes and take a tech-first perspective in order to zero in on best practices. Choose the workshop most interesting to you.

  • Sustainability is the defining issue of our times – how to reduce the environmental price of legacy supply chain systems
  • Supply chain disruption is entering a new phase – how to reduce costs while maintaining delivery times
  • Never let a crisis go to waste – how to accelerate your supply cycles with integrated plans for demand, supply, and capacity

LeadTime
Personalized solutions to your key challenges

REGISTER TO ATTEND

Class Code: TLC 7

The Lead Classroom: Emerge

Building Lasting Businesses Online
May 20th | 1:00 — 3:30 PM EST

Running a business requires flexibility, ingenuity, humility, and determination. It also requires a support system – a network of entrepreneurs facing similar challenges and those who came before you. This classroom is designed for founders of young digital stores to come together and learn from each other, especially in these isolating times. Whether you are a traditionally wholesale or store-based business venturing online or a new founder with a unique vision, this classroom will address the various business challenges of growing a successful e-commerce business.

PROGRAM: 

Classroom Overview: Business Growth Strategies
Industry leaders set the stage with a 15-minute conversation / prep session

Andrés Modak, CEO and Co-founder, Snowe
Bouchra Ezzahraoui, Co-Founder & Co-CEO, AUrate
Sophie Kahn, Co-Founder & Co-CEO, AUrate

Interactive Breakout: Business Strategies Benchmarking Exercise Part I
Brand building
Customer acquisition & experience
Scaling e-commerce operations
Fundraising & financing

Confidential Poll: 5 Questions in 5 Minutes
Real-time feedback on your key initiatives & investments

Landscape Lesson
Technology innovation unpacked

Interactive Breakout: Business Strategies Benchmarking Exercise Part II

LeadTime
Personalized solutions to your key challenges

REGISTER TO ATTEND
Face-to-Face. Interactive. Results-Driven.
Through six unique segments, you’ll answers two months’ of questions in two hours.
The Lead Classroom — it’s an experience.