TLC Agenda

The Lead Classroom Schedule & Topics

Class Code: TLC 1

The Lead Classroom: E-Commerce

Realigning for a Digital-First World for Holiday & Beyond 
Part A: September 9th @ 11:30 AM
Part B: September 16th @ 11:30 AM

E-commerce divisions are shouldering much greater responsibility for delivering business results this holiday season and for the foreseeable future. However, without historical precedent, teams are essentially relying on gut feeling. In this class, industry leaders and peers will help you identify gaps in planning for the near and longer-term. You’ll also learn how to reset priorities, realign investment roadmap, and create action plans to deal with operational and environmental risk.

Case Study Speaker:
Lockie Andrews, CIO & CDO, UNTUCKit

Facilitators:
David Cost, Vice President, Digital & E-commerce, Rainbow Apparel
More to be announced…

You Will:
• Develop fresh strategies and appreciation for customer-centricity in this new world
• Be better able to identify emerging opportunities and technology tools to enable them
• Enhance your ability to advocate internally, take ownership and speed up decision making
• Establish a cohort of peers who can be your sounding board as you proceed

 

REGISTER TO ATTEND

Class Code: TLC 2

The Lead Classroom: Marketing for E-Commerce

Building Experience From The Customer’s Perspective
Part A: September 9th @ 3:00 PM
Part B: September 16th @ 3:00 PM

As traditional brands are investing heavily in digital commerce capabilities competition for customers’ attention is getting tougher. Brands need to rethink their entire approach and it starts by understanding who the customer is and what he or she wants. In this class, you’ll learn how to map the new customer journey, measure key touch-points, and prioritize digital investments to control CAC and improve LTV.

Case Study Speaker:
Scott Lux, Vice President, E-commerce & Digital, Theory & Helmut Lang

Facilitators:
Heather Kaminetsky, Chief Brand Officer, M. Gemi
Scott Turner, Chief Customer Officer, Rockets of Awesome
Renee Halvorsen, Vice President, Marketing & E-commerce, Marine Layer
More to be announced…

You Will:
• Develop new strategies for responding to rapidly evolving consumer sentiment and behavior
• Improve your ability to identify emerging technologies to meet your evolving needs
• Enhance your ability to advocate internally, take ownership and speed up decision making
• Establish a cohort of peers who can be your sounding board as you proceed

 

REGISTER TO ATTEND

Class Code: TLC 4

The Lead Classroom: Merchandising & Product Development

Transforming to Customer-Led Product Design & Merchandising
Part A: September 10th @ 3:00 PM
Part B: September 17th @ 3:00 PM

With excess inventory at-on hand and continuing uncertainty, now more than ever, product development and merchandising needs a fundamental overhaul. Brands need to better understand consumer demand, reduce wasteful overproduction, and reshape the role their products play in building long-term equity. This class will focus on how to realign processes and incentives, incorporate technology, and create an organizational mindset that puts customer data (and input) as the main driver for product design, and assortment and inventory planning.

Case Study Speaker:
To be announced

Case Study Interviewer:
PC Chandra, Head of Global Operations (Former), DVF

Facilitators:
Liz Hershfield, Senior Vice President, Sourcing, Supply Chain & Sustainability, Madewell
Robert Rizzolo, Divisional Vice President, Global Merchandising, Michael Kors
Jessy Dover, Founder & CCO, Dagne Dover
PC Chandra, Head of Global Operations (Former), DVF
More to be announced…

Take-Aways:
•  Design new strategies for adopting customer-centricity 
•  Better understand the role of technology in key aspects of the product development & merchandising cycle
•  Enhance your ability to advocate internally, take ownership and speed up decision making
•  Develop a cohort of peers who can be your sounding board as you proceed

 

REGISTER TO ATTEND

Class Code: TLC 7

The Lead Classroom: Innovation

Leading the Change When the Future is Unknowable
Part A: September 30th @ 11:30 AM
Part B: October 6th @ 1:00 PM

You are tasked with the job of seeing around the corner. And while the priorities might have shifted, the imperatives have not. Innovation is occurring across the value chain and in this class, you’ll become more attuned to business roadblocks and opportunities, think strategically about your priorities, set and run successful proof of concepts and incorporate learnings at scale.

Case Study Speaker:
Dan Cherian, Vice President, Global Innovation, VF Corporation

Facilitators:
Jason Berns, Senior Vice President, Product & Manufacturing Innovation, Ralph Lauren
Parinda Muley, Vice President, Strategy & New Growth Ventures, Macy’s
Shana Randhava, Vice President, New Business Development, Estee Lauder
Nicholas Aherns, Vice President, Innovation, RILA
More to be announced…

You Will:
•  Gain real-time insights and benchmark priorities with peers
•  Develop new approaches to business-critical thinking and innovation
•  Enhance your ability to advocate for change and enroll various parts of the organization to rally behind the cause
•  Hone your skills for identifying emerging technologies and successfully engaging with them

 

REGISTER TO ATTEND

Class Code: TLC 8

The Lead Classroom: Stores

Developing the New Customer Value Proposition for Stores
Part A: September 30th @ 3:00 PM
Part B: October 7th @ 11:30 AM

With the recent and rapid shift in the store vs. e-commerce equation, organizations are rethinking the physical retail and its role in the overall business. In this class, you’ll learn how to evaluate the current state of retail and create a compelling customer value proposition for stores.

Case Study Speaker:
Harry Cunnigham, Vice President, Retail Brand Experience, Vera Bradley

Case Study Interviewer:
Ken Pilot, Founder, Pilot Consulting Ventures

Facilitators:
Robin Kirkhill, Senior Vice President, Retail, Citizen Watch
Ron Thurston, Vice President, Stores, Intermix
Jeff Lord, Vice President, Global Direct & Digital Commerce, Burton Snowboards
Cristina Estrada, Vice President, Operations, Cos Bar
More to be announced…

Take-Aways:
• Develop strategies for identifying and prioritizing investments in new stores

• Learn how to be nimble and responsive to rapidly evolving consumer behavior
• Enhance your ability to advocate internally, take ownership and speed up decision making
• Establish a cohort of peers who can be your sounding board as you proceed

 

REGISTER TO ATTEND

Class Code: TLC 9

The Lead Classroom: E-Commerce

Rethinking Customer Experience for a Digital-First World
Part A: October 1st @ 11:30 AM
Part B: October 7th @ 3:00 PM

As brands ramp up their digital presence to respond to recent, massive shifts in consumer behavior, they need to reexamine their entire approach. It starts by understanding who the customer is and what he or she wants. In this class, you’ll learn how to map the new customer journey, measure key touchpoints, and prioritize digital investments.

Case Study Speaker:
Lockie Andrews, CIO & CDO, UNTUCKit

Facilitators:
Josh Krepon, Senior Vice President, Global Digital Commerce, Cole Haan
David Cost, Vice President, Digital & E-commerce, Rainbow Apparel
Matthew Schiff, VP, Ecommerce, Marc Jacobs
More to be announced…

You Will:
• Develop fresh strategies and appreciation for customer-centricity in this new world
• Be better able to identify emerging opportunities and technology tools to enable them
• Enhance your ability to advocate internally, take ownership and speed up decision making
• Establish a cohort of peers who can be your sounding board as you proceed

 

REGISTER TO ATTEND

Class Code: TLC 10

The Lead Classroom: Marketing

Marketing in a Crowded Digital and Direct-to-Consumer Commerce Landscape
Part A: October 1st @ 3:00 PM
Part B: October 8th @ 1:00 PM

With wholesale and store-based retail in decline, traditional brands are investing heavily in digital and D2C capabilities. As expected, competition for customers’ attention is getting tougher. In this class, you’ll learn how to optimize marketing spend and control CAC, prioritize investments in customer data and retention marketing, and message your brand values in a changed world.

Case Study Speaker:
Scott Lux, Vice President, E-commerce & Digital, Theory & Helmut Lang

Facilitators:
Heather Kaminetsky, Chief Brand Officer, M. Gemi
Scott Turner, Chief Customer Officer, Rockets of Awesome
Renee Halvorsen, Vice President, Marketing & E-commerce, Marine Layer
More to be announced…

You Will:

• Develop new strategies for responding to rapidly evolving consumer sentiment and behavior
• Improve your ability to identify emerging technologies to meet your evolving needs
• Enhance your ability to advocate internally, take ownership and speed up decision making
• Establish a cohort of peers who can be your sounding board as you proceed

 

REGISTER TO ATTEND