THE LEAD CLASSROOM: E-COMMERCE (II)
Meet the Speakers
Agenda & Topics
TLC: E-Commerce (II) | Doubling Down on the Momentum
May 6th | 1:00 — 3:30 PM EST
Most e-commerce executives are anticipating a feeding frenzy as soon as post-covid economic activity kicks in. They are wondering how much of the gains in digital commerce growth from 2020 are here to stay, and how to sustain and build on this growth, given the rising costs and competition. This classroom session will address key questions on retaining newly acquired customers, optimizing the technology stack, and managing last-mile and returns.
PROGRAM
Classroom Overview: Business Strategies and Industry KPIs
Industry leaders set the stage with a 15-minute conversation / prep session
David Cost, VP, Digital & E-Commerce, Rainbow
Josh Krepon, President of Global Digital, Steve Madden
Matt Powell, Chief Technology Officer, FTD
Interactive Breakout: Business Strategies Benchmarking Exercise
Breaking into groups of 8, we take 45 minutes to compare strategies and experiences across five key points that all e-commerce professionals are thinking about.
- Customer retention strategies
- Servicing growth
- Analytics & attribution
- Platform & organization
- Pros & cons of headless commerce
Confidential Poll: 5 Questions in 5 Minutes
With nearly 40 brand and retail leaders in one virtual room, get real time feedback on your key decisions and considerations.
Landscape Lesson
The Lead unpacks today’s innovation. In a 15-minute lesson, learn key technology and customer trends in marketing, know how to prepare for 2021 and beyond and see what comes next through the lens of the innovators.
Future Now Workshop
Breaking into groups of 5, we spend 30 minutes and take a tech-first perspective in order to zero in on best practices. Choose the workshop most interesting to you.
- COVID has brought new customers to your site – how to make sure they convert & come back
- Going beyond vanity metrics – what to track & measure to maximize the impact of your marketing strategy
- A/B testing is so last century – how to use AI to optimize digital experiences & drive growth
- Bringing emotion to e-commerce – how to turn your online store into a differentiated brand experience
LeadTime
Personalized solutions to your key challenges.
- Please note, you will have separate links for your LeadTime meetings, which will be emailed to you during the Classroom session & your first meeting.
Your participation supports the Make-A-Wish Foundation
JOIN THE CLASSROOM LIVE
On Thursday, May 6th, click the button below to join The Lead Classroom live.
The waiting room will be open approx. 15 minutes prior to the session start time.
- Please join via computer with your video and audio capabilities turned on.
- Please update your Zoom Name that will be displayed during the session to the first & last name you registered with. To do this prior to the session click here. See screenshots below for instructions on changing your display name within the session.
- Need help? Email sofie@the-lead.co or caitlin@the-lead.co or call 303-204-8103
- You will have a separate link for your LeadTime meeting, which will be emailed to you during the Classroom session / your first LeadTime meeting.
REGISTER TO ATTEND
REGISTER TO ATTEND
Follow the instructions below to change your name when in a Zoom meeting.
REGISTER TO ATTEND
PARTNERS
FAQ & SUPPORT
GENERAL SUPPORT
If you have any questions or concerns leading up to The Lead Classroom, email caitlin@the-lead.co and sofie@the-lead.co for assistance. For immediate support via phone, please call or text
JOINING YOUR CLASSROOM
How do I join the live Classroom session?
Click the button in the JOIN YOUR CLASSROOM LIVE section on this page to join the live session. The waiting room will open approximately 15 minutes prior to the session. Please join via computer with your video capabilities turned on.
AUDIO/VIDEO & CONNECTIVITY ISSUES
How do I turn on my audio and video?
Just before you join a call, on the screen that prompts you for a meeting ID, Zoom offers two options you can check: Do Not Connect to Audio and Turn Off My Video. Leave these options unchecked if you want to join a call with your audio and video automatically enabled.
Why isn’t my audio & video working?
The first part of The Lead Classroom is a Case Study Presentation being presented in webinar mode. When you break out into the Collaborative Workshops following the Case Study Presentation, your audio and video will be enabled so you can see and speak to your fellow attendees.
What if I am still having issues with my camera?
If your web camera isn’t showing up, the first thing to do is check to make sure all other programs that use the webcam are closed. Zoom may not be able to use the camera if you’ve already given access to it in a different application.
If your webcam or audio still isn’t working, you can test your audio and video in Zoom by clicking this link. Once open, you can join a test call on the Zoom app, and follow the instructions on the screen.
If you’ve joined on the web (or to just double-check your webcam in the main Zoom app) you can also select your webcam by clicking Start Video (it might say Stop Video if you’re in a call). If the screen is blank, you can then click the arrow next to the video camera icon and choose Same As System (or you may see Integrated Camera) or a more specifically named webcam from the list.
What if I am still having trouble?
You might also want to download Zoom again and reinstall it.
Sometimes the problem might not be Zoom at all. If you’re on a Windows 10 or MacOS device, the webcam might be blocked. You can correct this by checking your app permissions to make sure the Zoom app or your web browser can use your webcam. On the web specifically, you also can check this setting by restarting your call and making sure you pressed Allow when prompted about the camera and microphone access.
My video is lagging or freezing… what do I do?
Lagging and freezing usually indicate a problem with your internet connection. If on a mobile device, try to move to an area with a more stable connection to see if this helps.
You may be able to improve video quality by changing your Zoom settings, as well. For example, disabling HD options or the Touch Up My Appearance setting will decrease the amount of bandwidth your video connection requires (and the overhead on your system’s hardware), and can help fix problems with lag.
HARDWARE & SOFTWARE TROUBLESHOOTING
Troubleshooting tips for macOS
- 1. Make sure that all other programs that utilize the camera, such as Photo Booth and Facetime, are closed.
- Restart your computer.
- If the camera still does not work in Zoom after restarting, check if the camera works in a Mac app, such as Photo Booth or Facetime.
- If it works elsewhere, uninstall the Zoom client and reinstall the latest version from our Download Center.
- If it does not work in any application, contact Apple support.
Note: If you are on on Mac OS 10.14 Mojave and are still having difficulty accessing the camera, check your operating system permissions to confirm that Zoom has access to the camera. See Using the Zoom Client and Zoom Rooms with Mac OS 10.14 Mojave for more information.
Troubleshooting tips for Windows
- Make sure that all other programs that utilize the camera are not using the camera or are closed.
- Restart your computer.
- Uninstall the Zoom client and reinstall the latest version from our Download Center.
- Visit your device’s support and downloads page to update the camera driver:
Windows 10 has a privacy feature that may block Zoom from using the camera. Learn more about this feature and how to allow Zoom access to your webcam.