TLC Marketing | Spring 2021

THE LEAD CLASSROOM: MARKETING

Meet the Speakers

Agenda & Topics

May 4th | 1:00 — 3:30 PM EST

Digital marketers have a lot of platform changes to contend with these days – the IOS14 update, the rise of a cookie-less world, and changes to Google’s Web Vitals for website ranking to name a few. Marketers are also rethinking their approach to creative and storytelling in an effort to become more inclusive. This classroom session will address questions you have around reducing reliance on Facebook and rethinking attribution, as well as building the right organization and strategy to deal with changing landscape.

PROGRAM: 

Classroom Overview: Business Strategies & Industry KPIs
Industry leaders set the stage with a 15-minute conversation / prep session

Bridget Russo, CMO, Bloomscape
Elizabeth Drori, CMO, Sperry
Jinal Shah, VP, Marketing & Growth, Feather

Interactive Breakout: Business Strategies Benchmarking Exercise
Breaking into groups of 8, we take 45 minutes to compare strategies and experiences across five key points that all marketers are thinking about.

  • Telling the brand story
  • Emerging platforms – Clubhouse, TikTok, Twitch, & others
  • Fueling the content beast
  • Partnership & collaborations
  • Inclusive marketing

Confidential Poll: 5 Questions in 5 Minutes
With nearly 40 brand and retail leaders in one virtual room, get real time feedback on your key decisions and considerations.

Landscape Lesson
The Lead unpacks today’s innovation. In a 15-minute lesson, learn key technology and customer trends in marketing, know how to prepare for 2021 and beyond, and see what comes next through the lens of the innovators.

Future Now Workshop
Breaking into groups of 5, we spend 30 minutes and take a tech-first perspective in order to zero in on best practices. Choose the workshop most interesting to you.

  • Text-based marketing is an under-utilized revenue driver – how to tap it into the power of SMS/MMS
  • Cookies are dead – how to maintain and grow the reach and impact of data post cookies
  • Pandemic-induced digital growth is stabilizing – how to find the next set of new customers
  • Focus on ROI not followers – how to use influencer partnerships to drive sales
  • All online shoppers are not created equal – how to personalize and individualize for effective promotions

LeadTime
Personalized solutions to your key challenges. 

  • Please note, you will have separate links for your LeadTime meetings, which will be emailed to you during the Classroom session & your first meeting.

Your participation supports the Make-A-Wish Foundation

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JOIN THE CLASSROOM LIVE

On Tuesday, May 4th, click the button below to join The Lead Classroom live.
The waiting room will be open approx. 15 minutes prior to the session start time.

  • Please join via computer with your video and audio capabilities turned on.
  • Please update your Zoom Name that will be displayed during the session to the first & last name you registered with. To do this prior to the session click here.  See screenshots below for instructions on changing your display name within the session.
  • Need help? Email sofie@the-lead.co or caitlin@the-lead.co or call 303-204-8103
  • You will have a separate link for your LeadTime meeting, which will be emailed to you during the Classroom session / your first LeadTime meeting.

Follow the instructions below to change your name when in a Zoom meeting.

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PARTNERS

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FAQ & SUPPORT

If you have any questions or concerns leading up to The Lead Classroom, email caitlin@the-lead.co and sofie@the-lead.co for assistance. For immediate support via phone, please call or text

JOINING YOUR CLASSROOM

How do I join the live Classroom session?

Click the button in the JOIN YOUR CLASSROOM LIVE section on this page to join the live session. The waiting room will open approximately 15 minutes prior to the session. Please join via computer with your video capabilities turned on.

AUDIO/VIDEO & CONNECTIVITY ISSUES

How do I turn on my audio and video?

Why isn’t my audio & video working?

The first part of The Lead Classroom is a Case Study Presentation being presented in webinar mode. When you break out into the Collaborative Workshops following the Case Study Presentation, your audio and video will be enabled so you can see and speak to your fellow attendees.

What if I am still having issues with my camera?

If your web camera isn’t showing up, the first thing to do is check to make sure all other programs that use the webcam are closed. Zoom may not be able to use the camera if you’ve already given access to it in a different application.

If your webcam or audio still isn’t working, you can test your audio and video in Zoom by clicking this link. Once open, you can join a test call on the Zoom app, and follow the instructions on the screen.

If you’ve joined on the web (or to just double-check your webcam in the main Zoom app) you can also select your webcam by clicking Start Video (it might say Stop Video if you’re in a call). If the screen is blank, you can then click the arrow next to the video camera icon and choose Same As System (or you may see Integrated Camera) or a more specifically named webcam from the list.

What if I am still having trouble?

You might also want to download Zoom again and reinstall it.

Sometimes the problem might not be Zoom at all. If you’re on a Windows 10 or MacOS device, the webcam might be blocked. You can correct this by checking your app permissions to make sure the Zoom app or your web browser can use your webcam. On the web specifically, you also can check this setting by restarting your call and making sure you pressed Allow when prompted about the camera and microphone access.

My video is lagging or freezing… what do I do?

Lagging and freezing usually indicate a problem with your internet connection. If on a mobile device, try to move to an area with a more stable connection to see if this helps.

You may be able to improve video quality by changing your Zoom settings, as well. For example, disabling HD options or the Touch Up My Appearance setting will decrease the amount of bandwidth your video connection requires (and the overhead on your system’s hardware), and can help fix problems with lag.

HARDWARE & SOFTWARE TROUBLESHOOTING

Troubleshooting tips for macOS

  1. 1. Make sure that all other programs that utilize the camera, such as Photo Booth and Facetime, are closed. 
  2. Restart your computer.
  3. If the camera still does not work in Zoom after restarting, check if the camera works in a Mac app, such as Photo Booth or Facetime.
    • If it works elsewhere, uninstall the Zoom client and reinstall the latest version from our Download Center
    • If it does not work in any application, contact Apple support. 

Note: If you are on on Mac OS 10.14 Mojave and are still having difficulty accessing the camera, check your operating system permissions to confirm that Zoom has access to the camera. See Using the Zoom Client and Zoom Rooms with Mac OS 10.14 Mojave for more information.

Troubleshooting tips for Windows

  1. Make sure that all other programs that utilize the camera are not using the camera or are closed.
  2. Restart your computer.
  3. Uninstall the Zoom client and reinstall the latest version from our Download Center.
  4. Visit your device’s support and downloads page to update the camera driver:

Windows 10 has a privacy feature that may block Zoom from using the camera. Learn more about this feature and how to allow Zoom access to your webcam.