The Indicator | March 21st, 2025

J.Crew signed a three-year partnership with the U.S. Ski & Snowboard to amplify the brand’s tradition in sports and the great outdoors. J.Crew will have a presence at alpine, cross country, free-skiing, snowboarding, para Alpine and para snowboarding events. There will be campaigns featuring top athletes, and exclusive J.Crew products designed with an après-ski feeling. (WWD) 

Macy’s is revamping its private-lable offering with the launch of Arch Studio, a “moderately priced” owned brand focused around a range of bath and bedding products, kitchenware and dinnerware. Arch Studio items are priced from $14 bowls and platters to $220 for a three-piece seersucker comforter set, and also include products such as stainless steel cookware, towels and drinkware. (Retail Dive) 

Protein powders are the new wellness trend. Perelel, Ritual, and Ballerina Farm have all launched protein powders in recent years. Lemme, the supplements brand founded by Kourtney Kardashian Barker, collaborated with fitness studio Barry’s Bootcamp on a limited-edition protein shake. According to data from the Hartman Group consultancy, 64% of Americans would like to increase their protein intake. (Glossy) 

Shoppers in the U.S. under 60 spent an average $708 on TikTok Shop last year, according to a February consumer survey by PartnerCentric. These shoppers are spending an average $59 per TikTok Shop purchase. Across categories, the most popular TikTok Shop purchase for survey respondents is personal accessories, followed closely by household items. (Retail Dive)