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Newsroom

The Future of Brand To Consumer

The official place for news, announcements, and brand resources.

For press inquiries, email contact@the-lead.co.

January 6, 2025

The Lead Announces Seventh Annual Foremost 50 List

September 4, 2024

The Lead Announces the 2024 Direct 60 List: Top Executives Mastering the Business of Brands

July 22, 2024

Tractor Supply slashing diversity, equity, and inclusion panned at The Lead Summit

July 19, 2024

Navigating Change: Insights From Kenneth Cole and Nuts.com

July 19, 2024

The Lead Summit 2024

July 18, 2024

Harnessing GenAI: Strategic Approaches To Combat Risk—Insights from The Lead Summit 2024

July 18, 2024

Top three takeaways from The Lead Summit 2024

July 16, 2024

AI’s Impact on the Shopping Experience

July 15, 2024

Macy’s SVP Says Winning Back Customers Brand’s Top Priority

July 15, 2024

Macy’s prioritizes contextual relevance and segmentation over 1-to-1 email personalization, says VP

July 12, 2024

Target Bolsters in-Store Experiences Through Strategic Collaborations

July 12, 2024

Navigating AI Risks in the GenAI Era—Insights Presented at The Lead Summit 2024

July 12, 2024

Signet Jewelers Cultivates Customer Loyalty Through Service

July 12, 2024

Macy’s Bets on People-First Relationships for AI-Centered Personalization Strategy

July 12, 2024

Retail's Next Frontier: Back-to-Basics Strategy and Customer Value Creation

July 11, 2024

Social media is bringing customers back into stores

July 11, 2024

Shake Shack poached a Chik-fil-A influencer — and it worked

July 10, 2024

Target says a pleasant in-store experience is crucial as deliveries overtake the market

September 12, 2023

The Lead Announces The 2023 Direct 60 List: Top Executives Mastering Brand-to-Consumer

July 28, 2023

Definite Articles, Untuckit CEO’s Startup, Is Now a B Corp

July 27, 2023

Good as new? Resale executives debate whether a brand’s resale website should look as good as its main one.

July 25, 2023

What works for DTC was top of mind at The Lead Innovation Summit

July 25, 2023

What’s Making Stores More Relevant Than Ever

July 25, 2023

10 Insights from The Lead Innovation Summit 2023: Winning in Retail Through Immersive Experiences and Genuine Care

July 19, 2023

How Abercrombie & Fitch and e.l.f. Beauty stay relevant when marketing to Gen Z

July 19, 2023

Retailers’ Attempts To Dissuade Returns May Impact Brand Loyalty

July 18, 2023

Tapping into niche TikTok communities through ‘edutainment’ with Papier, Parade, and Fossil Group

July 17, 2023

DTC is Teaming up with Traditional Retail in New Ways

July 17, 2023

Enabling the Evolution in Digital Commerce with Live Streaming

July 15, 2023

Weekend Briefing: For Kate Spade, resale is a customer acquisition tool

July 14, 2023

3 operational changes that retail executives recommend to improve reach and productivity

July 13, 2023

LiquiDonate Named Among Top 100 Innovators Shaping Future of Brand-to-Consumer

July 13, 2023

The Lead Innovation Summit Day 1 Recap | RETHINK Retail

July 13, 2023

Behind Abercrombie & Fitch’s growing influencer strategy

July 12, 2023

Kate Spade Exec Says Resale Critical to Brand Relevance

July 7, 2023

Revolutionizing Brand Identity in the Digital Age: Insights from Sonal Gandhi, Chief Content Officer at The Lead Innovation Summit

June 9, 2023

Sonal Gandhi: How Consumer Brands Can Leverage D2C as a Channel for Long-Term Retail Success

May 15, 2023

Chord Named Honoree in The Leading 100 List for 2023, for Direct-to-Consumer Technology Startups

May 9, 2023

The Lead Announces The Leading 100 List of 2023

May 1, 2023

Brand-to-Consumer: The Evolving Landscape of D2C Strategies and Experiential Retail

April 1, 2023

Fashion Briefing: Is ‘quiet luxury’ good for business?

March 26, 2023

The Normal Brand is bringing Midwest fashion to the MOA with new store

March 18, 2023

Born Primitive Selected In The Lead’s 2023 “Foremost 50” List: The Annual Power List Of Break-out Brands

March 10, 2023

Why Retail Should Watch These Rising DTC Disruptors

February 15, 2023

Sonal Gandhi Of ‘The Lead’ On The Future Of Retail Over The Next Few Years

January 30, 2023

The Lead Announces The 2023 Foremost 50 List: The Annual Power List of Break-Out D2C Brands

January 30, 2023

The 50 fashion, beauty, and lifestyle companies set to take off and become the next great direct-to-consumer brands, according to The Lead