The Lead Newsroom

The Future of Brand-To-Consumer

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The Lead Announces The 2023 Direct 60 List: Top Executives Mastering Brand-to-Consumer

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September 12, 2023

Definite Articles, Untuckit CEO’s Startup, Is Now a B Corp

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July 28, 2023

Good as new? Resale executives debate whether a brand’s resale website should look as good as its main one.

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July 27, 2023

What works for DTC was top of mind at The Lead Innovation Summit

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July 25, 2023

What’s Making Stores More Relevant Than Ever

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July 25, 2023

10 Insights from The Lead Innovation Summit 2023: Winning in Retail Through Immersive Experiences and Genuine Care

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July 25, 2023

How Abercrombie & Fitch and e.l.f. Beauty stay relevant when marketing to Gen Z

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July 19, 2023

Retailers’ Attempts To Dissuade Returns May Impact Brand Loyalty

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July 19, 2023

Tapping into niche TikTok communities through ‘edutainment’ with Papier, Parade, and Fossil Group

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July 18, 2023

DTC is Teaming up with Traditional Retail in New Ways

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July 17, 2023

Enabling the Evolution in Digital Commerce with Live Streaming

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July 17, 2023

Weekend Briefing: For Kate Spade, resale is a customer acquisition tool

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July 15, 2023

3 operational changes that retail executives recommend to improve reach and productivity

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July 14, 2023

LiquiDonate Named Among Top 100 Innovators Shaping Future of Brand-to-Consumer

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July 13, 2023

The Lead Innovation Summit Day 1 Recap | RETHINK Retail


July 13, 2023

Behind Abercrombie & Fitch’s growing influencer strategy

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July 13, 2023

Kate Spade Exec Says Resale Critical to Brand Relevance

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July 12, 2023

Revolutionizing Brand Identity in the Digital Age: Insights from Sonal Gandhi, Chief Content Officer at The Lead Innovation Summit

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July 7, 2023

Sonal Gandhi: How Consumer Brands Can Leverage D2C as a Channel for Long-Term Retail Success

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June 9, 2023

Chord Named Honoree in The Leading 100 List for 2023, for Direct-to-Consumer Technology Startups

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May 15, 2023

The Lead Announces The Leading 100 List of 2023

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May 9, 2023

Brand-to-Consumer: The Evolving Landscape of D2C Strategies and Experiential Retail

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May 1, 2023

Fashion Briefing: Is ‘quiet luxury’ good for business?

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April 1, 2023

The Normal Brand is bringing Midwest fashion to the MOA with new store

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March 26, 2023

Born Primitive Selected In The Lead’s 2023 “Foremost 50” List: The Annual Power List Of Break-out Brands

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March 18, 2023

Why Retail Should Watch These Rising DTC Disruptors

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March 10, 2023

Sonal Gandhi Of ‘The Lead’ On The Future Of Retail Over The Next Few Years

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February 15, 2023

The Lead Announces The 2023 Foremost 50 List: The Annual Power List of Break-Out D2C Brands

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January 30, 2023

The 50 fashion, beauty, and lifestyle companies set to take off and become the next great direct-to-consumer brands, according to The Lead

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January 30, 2023