The Future of Brand-To-Consumer
The official place for news, announcements, and brand resources.
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The Lead Announces The 2023 Direct 60 List: Top Executives Mastering Brand-to-Consumer
September 12, 2023
Good as new? Resale executives debate whether a brand’s resale website should look as good as its main one.
July 27, 2023
10 Insights from The Lead Innovation Summit 2023: Winning in Retail Through Immersive Experiences and Genuine Care
July 25, 2023
How Abercrombie & Fitch and e.l.f. Beauty stay relevant when marketing to Gen Z
July 19, 2023
Tapping into niche TikTok communities through ‘edutainment’ with Papier, Parade, and Fossil Group
July 18, 2023
Weekend Briefing: For Kate Spade, resale is a customer acquisition tool
July 15, 2023
3 operational changes that retail executives recommend to improve reach and productivity
July 14, 2023
LiquiDonate Named Among Top 100 Innovators Shaping Future of Brand-to-Consumer
July 13, 2023
Revolutionizing Brand Identity in the Digital Age: Insights from Sonal Gandhi, Chief Content Officer at The Lead Innovation Summit
July 7, 2023
Sonal Gandhi: How Consumer Brands Can Leverage D2C as a Channel for Long-Term Retail Success
June 9, 2023
Chord Named Honoree in The Leading 100 List for 2023, for Direct-to-Consumer Technology Startups
May 15, 2023
Brand-to-Consumer: The Evolving Landscape of D2C Strategies and Experiential Retail
May 1, 2023
The Normal Brand is bringing Midwest fashion to the MOA with new store
March 26, 2023
Born Primitive Selected In The Lead’s 2023 “Foremost 50” List: The Annual Power List Of Break-out Brands
March 18, 2023
Sonal Gandhi Of ‘The Lead’ On The Future Of Retail Over The Next Few Years
February 15, 2023
The Lead Announces The 2023 Foremost 50 List: The Annual Power List of Break-Out D2C Brands
January 30, 2023
The 50 fashion, beauty, and lifestyle companies set to take off and become the next great direct-to-consumer brands, according to The Lead
January 30, 2023