About The Lead

The Lead brings together the executives, innovators, and decision makers shaping the future of brand & retail.

We go directly to the people doing the work to uncover the strategies, ideas, technologies, and decisions transforming how leading brands grow, and bring those insights directly to you.

The Lead is a community built around the people moving the industry forward.

Through our events (The Lead Summit, The Direct 60 Forum, The Impact 50 Forum), executive communities, recognition lists (The Direct 60 List, The Impact 50 List), and original content, we bring together leaders from across brands, retail, and technology to exchange ideas, build meaningful relationships, and shape what’s next.

Each week, we bring you insights directly from the leaders shaping brands and retail, covering:

  • Brand & Growth: The strategies driving growth, relevance, and customer loyalty
  • Technology & Innovation: AI, emerging technology, and the tools transforming the industry
  • Commerce & Customer Experience: How brands are evolving the way consumers discover, shop, and connect
  • Leadership: Candid perspectives from the executives making the decisions and driving change
  • Industry Trends: The shifts shaping what brands and retailers do next

Get a direct line into what the people leading brands and retail are thinking about, investing in, and prioritizing right now.

Go beyond the headlines and hear directly from the people shaping what comes next.

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