The Direct 60 List honors executives redefining the go-to-market strategies for the world’s most iconic brands. Leveraging technology, digital innovation, and next-generation strategies, these leaders drive growth and position their brands for success in a consumer-centric, data-driven world. Read the official press release.

The Direct 60 List Honorees respond to evolving market conditions by effectively leveraging technology and restructuring business practices.  They deploy a combination of initiatives to meet the brand’s growth objectives: strategic investments in technology; advancing brand relevance and appeal (with existing and new customer segments); developing new products (or categories), effectively meeting customer expectations or needs; spotting and mastering innovation trends; creating delightful, unique and optimized customer experiences; achieving agile, customer-centric, and data-driven organizations.