The Indicator | April 12th, 2024

Piper Sandler’s teen survey is in – Nike remains the leading clothing and shoe brand for teenage consumers, but has seen a dip in interest while Hoka and On saw their share increase among upper-income teens. In apparel, Lululemon maintained its second place positioning, but Alo Yoga and Vuori both saw dramatic spikes in popularity. Coach also remains a popular brand among teenagers as their top handbag brand. (Retail Dive)

Just ahead of the Summer Olympics, global sports company PUMA has launched its first worldwide brand campaign in 10 years “FOREVER. FASTER. – See The Game Like We Do”. A long list of athlete ambassadors are signed up for the campaign, which is running on TV, social media, public relations, out-of-home and point-of-sale channels throughout the year. (Retail Dive)

Nike unveiled Olympic kits for the teams it sponsors on Thursday alongside athletes including Kenyan marathon star Eliud Kipchoge and British sprinter Dina Asher-Smith. Nike also spotlighted its “Air” cushioning technology, used in everything from marathon shoes to sneakers, and its knit materials that make shoes lighter. (Reuters)

Western wear brand, Tecovas (Foremost 50 ’21 & ‘22) is reaching a broader group of shoppers through event sponsorships like music festivals and sporting events. Partnerships include Stagecoach country music festival, Opry NextStage, Austin Gamblers, a professional bull riding team, and Circuit of the Americas, a motor racing track in Austin that has hosted Formula 1 races. The brand thinks about ways it can tie these event sponsorships back to its website or social pages, such as by doing artist spotlights on its social media pages. (Modern Retail)