The Indicator | January 24th, 2025

When TikTok went dark this past weekend some turned to RedNote and Yuzu as an alternative. The potential ban of TikTok exposed the downsides of algorithm-driven feeds, which is why Generation Z is gravitating toward these platforms since these platforms prioritize user choice and more authentic interaction. (WWD) 

Online resellers are reaching the same conclusion as many direct-to-consumer brands that started out proudly ecommerce only: there’s certain essential elements of the retail experience that simply can’t be recreated on the web. Fashionphile, Rebag, The RealReal, and Mercari are opening stores and partnering with multibrand retailers to reach new customers offline. (Business of Fashion)

Dr. Squatch is using a unique way to grow its brand awareness – it is sponsoring live comedy shows through a partnership with the Don’t Tell Comedy network. Dr. Squatch sponsors video reels and highlights produced by the Don’t Tell Comedy team. The partnership allows Dr. Squatch to reach this younger male audience through sampling activations and digital content. (Modern Retail) 

Japanese retailer Muji has opened Muji Food Market (its first in America), inside its Chelsea Market location offering an authentic and immersive experience in Japanese casual dining with everything from the rice balls known as onigiri to desserts such as matcha panna cotta. There’s even a barista bot named Jarvis serving up espressos and lattes. (Forbes) 

Apple is once again the world’s most valuable brand, according to Brand Finance’s 2025 Global 500: World’s most valuable brands report. Rounding out the top five were Microsoft, Google, Amazon, and Walmart. (Chain Store Age)