THE DIRECT 60 LIST Of 2025

Tracy Bay

EVP, Head of Ecommerce (J.Crew & J.Crew Factory) | J. Crew Group

PREVIOUS COMPANIES: Ralph Lauren, Saks Fifth Avenue, Levi Strauss & Co., Madewell

Insights

“In today’s rapidly evolving retail landscape, we’re constantly reimagining how our customers experience our brands and blending creativity, data, and technology to build deeper relationships and long-term loyalty. I believe the future and our success lies in being relentlessly customer-centric while harnessing technology that allows us to move quickly and with intention.”

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