“Toys“R”Us sparks an emotional connection—people light up recalling childhood memories or moments with their own kids. Now, the brand is evolving to reach today’s consumers worldwide, with a modernized version of the iconic jingle and Geoffrey the Giraffe even becoming a TikTok star. We’re reimagining what Toys“R”Us means, moving beyond the big-box store into innovative experiences in-store, online, and even on the big screen. It’s the same magic, using new methods.”