The Direct 60 Insights

The Lead content team and the selection committee conduct interviews and conversations with executives from hundreds of brands over the course of the year to select honorees for the Direct 60 list. These conversations provide invaluable insights into collective trends, best practices, challenges, and priorities of incumbent enterprise brands building direct-to-consumer businesses. The series of posts here summarizes the key findings from our 2023 selection process providing a window into the state of the direct-to-consumer pivot and the future of the industry.