“We’re prioritizing significant martech enhancements to modernize our tech stack and enhance the customer shopping experience. Concurrently, we’re doing extensive brand work with exciting developments over the next few months. These initiatives will re-ground the goop story, bring customers along on our journey, and reinforce our mission, aligning it with how we connect with customers. We’re in an evolutionary phase, having recently rebranded all goop beauty packaging, which is mostly rolled out. A few new SKUs will adopt the new packaging later this year. This significant brand transformation is an exciting place to be, and I’m eager to see the customer reaction and overall outcome over the next one to two years.”