“We are incredibly proud of our team for their exceptional execution of our made-to-order products—especially our custom bracelets and necklaces. We believe we were among the first to offer this level of personalization. Offering a wide range of custom products came with a significant learning curve. Maintaining strict quality control—ensuring accurate spelling, color combinations, and overall craftsmanship—while producing thousands of unique SKUs was no small feat. It took years to perfect our formula, which included refining labor, training, and our tech stack. Today, we continue to improve our processes to ensure our custom line consistently meets the high standards our customers expect.”