“At Simple Modern, we’re focused on building a generational consumer lifestyle brand for on-the-go-families. In consumer, we’ve learned what made you successful last year, won’t necessarily drive your success in the future. For us, this has meant continually refining our thinking around product, go-to-market, distribution, and brand-building. We prioritize growth mindset in our organization in order to adapt to the ever-changing trends and customer preferences in this hyper-competitive industry.”