By Sonal Gandhi
Chief Content Officer at The Lead
In this week’s news, Ben Stiller joined the list of celebrities that have a beverage brand, NikeSkims first collection was revealed and Rebecca Minkoff is going for the budget-conscious JCPenney consumers. Meanwhile, Oura ring is now valued at $11B after the recent Series E raise.
Nike and Skims unveiled their collaborative collection with a performance at the New York Public Library. Attendees included Kris Jenner, Khloé Kardashian, and Kim Kardashian. Models showcased the flexible leggings, bodysuits, bras, and tanks in shades of brown. The collection features 21 styles in three colorways, with prices from $38 to $148, and sizes ranging from XXS to 4X, with select bra styles up to 44DDDD. (WWD)
Charlotte Tilbury has opened a new official online storefront on Amazon in the US. The page will include several new features reminiscent of social media and DTC site features, including shoppable videos featuring makeup tutorials by Tilbury and a virtual shade-finder tool. (Business of Fashion)
Rebecca Minkoff is bringing her signature style to JCPenney, through the launch of RM Rebecca Minkoff. The line features 85 pieces — including shrunken pea coats, pleather bombers, fringe jackets, blouses, skirts, wide-leg denim and boots — starting at $40. Earlier this month, QVC announced an exclusive capsule collection dubbed RM Studio x Rebecca Minkoff. In both releases the designer, who shifted to a licensing model in July, emphasized an effort to offer accessible fashion. (Retail Dive)
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