THE DIRECT 60 LIST Of 2026

Lauren Sherman-kaoud

Chief Marketing & Creative Officer | Ruggable

PREVIOUS COMPANIES: Nike, Red Antler, AlterMe

Insights

“Over the next two years, my vision is to transform Ruggable from a brand people know and love for what we make into one of the most iconic and influential brands in home. I want us to define the next chapter of the category, build deeper cultural and emotional relevance, and create a brand that means something far beyond our products. Ultimately, I want Ruggable to become a truly global, enduring brand that sets the standard for how modern brands are built. One that pairs creativity and cultural relevance with exceptional business performance, continues to challenge the conventions of the industry, and becomes a brand that consumers don’t just buy from, but genuinely want to be part of.”

2026_Lauren Sherman-Kaoud
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