By Sonal Gandhi
Chief Content Officer at The Lead
Luxury sneaker brand and maker of pre-distressed shoes, Golden Goose, is going public and seeking to raise $108 million from the IPO. In innovation news this week, Walmart launched its immersive shopping platform while Tastemade launched a shoppable streaming show. And DTC challenger brand Vuori is expanding with a physical presence in China. As US brands enter international markets, international brands are also expanding here. Hear brands like Mango and Farm Rio discuss their unique perspective on the U.S. customer and how they are localizing the brand for this market at The Lead Summit on July 10th and 11th in NYC.
● Foremost 50 brand, Rhone, is launching Custom Made by Rhone, an in-store 3D technology that uses digital body scans to create men’s shirts. Shoppers can also customize Rhone’s button-down Commuter Shirt by making decisions regarding the collar, cuffs, pocket and plackets. (WWD)
● Boll & Branch is one of the few home and design brands that is proactively showing customers its supply chain. Customers can now punch in a seven-digit lot number online in order to see exactly where their products come from. (Modern Retail)
● Walmart debuted its immersive shopping platform, Walmart Realm, which lets consumers browse virtual environments and purchase products within them. The virtual stores are curated by online creators and the platform includes gamification elements where users can interact with products and have access to giveaways. (Retail Dive)
● Foremost 50 athleisure apparel brand, Vuori, opened its first retail store in China in Shanghai following a pop-up last fall. (Retail Dive)
● Lifestyle media company, Tastemade, launched a new shoppable home improvement series “Kitchen Glow Up”. Users can access the Tastemade Kitchen Glow Up store to shop items from the series for kitchens, pantries and other cooking spaces. (WWD)
● Shaquille O’Neal is president of Reebok’s basketball division as the footwear brand reinvests in the sport. Reebok plans to launch its new basketball line early next year. (NY Times)
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