By Sonal Gandhi
Chief Content Officer at The Lead
Sports collaborations continue to trend as Chubbies releases its first collection with Team USA just in time for the 2024 Summer Olympics (the first in a multi-year deal) and New Balance establishes its own ongoing partnership with the WNBA. In other news, Amazon’s Prime Day breaks records, EssilorLuxottica expands into the streetwear market with its acquisition of Supreme, and Limited Too makes a nostalgic return in partnership with Kohl’s.
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● Chubbies secured a multi-year licensing deal with Team USA, Olympic Heritage, launching a line of patriotic apparel ahead of the 2024 Summer Olympics with additional capsules and collections to come. (Retail Dive)
● Amazon’s Prime Day drove U.S. online sales to record $14.2B, up 11% year over year, according to Adobe Analytics, with electronics and back-to-school products among the top-selling categories. (CNBC)
● New Balance announced an ongoing deal with the WNBA, making the brand an official partner of the league, alongside Nike, Puma, Under Armour, and Adidas. The partnership includes exclusive apparel and footwear, along with broadcast, digital and retail content, as women’s sports continue to gain momentum. (CNBC)
● Limited Too, the beloved 90s and 2000s tween apparel brand is making a comeback, relaunching exclusively at Kohl’s, online and in-store, with a collection by the brand’s original designers. (Retail Dive)
● Balenciaga released its app for Apple Vision Pro. The immersive experience includes interactive runway shows, lookbooks, and music, redefining how audiences engage with luxury fashion. (Vogue Business)
● Estée Lauder enters the nearly $3B sleep wellness market with two night-focused products to capitalize on growing consumer investment in the category. (Glossy)
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