AI Can Make More Ads. Only You Can Make Them Matter.
AI Can Make More Ads. Only You Can Make Them Matter. Based on executive interviews conducted for The Lead’s Direct 60 and Impact 50 Lists. By Sonal GandhiChief Content Officer at The Lead When retail marketers discuss AI, tools dominate the conversation. However, industry leaders see a fundamental transformation in the role itself, highlighting three […]
The Customer You Built Your Brand for Isn’t the One Buying
The Customer You Built Your Brand for Isn’t the One Buying Based on executive interviews conducted for The Lead’s Direct 60 and Impact 50 Lists. By Sonal Gandhi Chief Content Officer at The Lead Consumer behavior keeps changing. The brand leaders we spoke with described today’s customer as someone who researches earlier, expects more, and […]
AI Can Give You the Answer. The Best Brands Still Want a Human to Make the Call.
AI Can Give You the Answer. The Best Brands Still Want a Human to Make the Call. Based on executive interviews conducted for The Lead’s Direct 60 and Impact 50 Lists. By Sonal GandhiChief Content Officer at The Lead Most conversations about AI and people right now are about if employees trust it; if the […]
Relevance Is the New Reach. Here’s How the Best Brands Are Building It
Relevance Is the New Reach. Here’s How the Best Brands Are Building It Based on executive interviews conducted for The Lead’s Direct 60 and Impact 50 Lists By Sonal GandhiChief Content Officer at The Lead When we interviewed marketing executives for The Lead’s list one line stuck with me. David Oksman (VP of Brand & […]
AI is Giving Brands Superpowers – But it’s Not How You Think
AI is Giving Brands Superpowers – But it’s Not How You Think Based on executive interviews conducted for The Lead’s Direct 60 and Impact 50 Lists By Sonal GandhiChief Content Officer at The Lead Across dozens of conversations with marketing, ecommerce, customer experience and technology executives at leading brands, we learned that AI is allowing the […]
Lessons in Leadership – Elizabeth Drori
Lessons in Leadership With Elizabeth Drori, CMO & Head of E-commerce, Kizik By Sonal GandhiChief Content Officer at The Lead Can you tell me about a pivotal time in your career? One of the most pivotal times in my career was when I worked in France. I had always wanted to live there, I’m a […]
Lessons in Leadership – PJ Oleksak
Lessons in Leadership With PJ Oleksak, CEO, Nuts.com By Sonal GandhiChief Content Officer at The Lead What is one piece of career or life advice that you’ve gotten that has stuck with you? A piece of career advice that has been incredibly helpful to me is: as you get more senior, listen more, talk less. […]
Lessons in Leadership – Loris Spadaccini
Lessons in Leadership With Loris Spadaccini, Director and GM USA, Save The Duck By Sonal GandhiChief Content Officer at The Lead What motivates you on a day-to-day basis? Right now, I am lucky to be working for a company that is driven by ulterior motives – good ulterior motives. Everything we strive to do is […]
Lessons in Leadership – Nadine Kheirallah
Lessons in Leadership With Nadine Kheirallah, SVP International, Anastasia Beverly Hills By Sonal Gandhi Chief Content Officer at The Lead What was the most pivotal moment in your career that shaped who you are today? My first manager back at Nespresso took a big bet on me, even though I didn’t have the typical profile […]
Lessons in Leadership – Sabrina Cherubini
Lessons in Leadership With Sabrina Cherubini, SVP of Brand & Digital at Hanky Panky By Sonal GandhiChief Content Officer at The Lead What were some early moments that shaped your career? I went to college in Paris to study international business. But I was a big fan of TV commercials, and I was always amazed […]