The Indicator | August 16, 2024
The Indicator | August 16th, 2024 By Sonal Gandhi Chief Content Officer at The Lead Lots of M&A activity this week, most notably – Mars is planning to acquire Pringles maker Kellanova, Unified Commerce Group acquired Greats from Steve Madden and Recurate resale platform was acquired by competitor Trove. Meanwhile, new online-only apparel retailers like […]
The Indicator | August 9, 2024
The Indicator | August 9th, 2024 By Sonal Gandhi Chief Content Officer at The Lead Physical retail bounce back is in the news this week – retail vacancies are at a 10-year low, online-only holdouts like Revolve open their first store and Ace Hardware is investing $1 billion in experiential retail. Not surprising, location analytics […]
The Indicator | August 2, 2024
The Indicator | August 2nd, 2024 By Sonal Gandhi Chief Content Officer at The Lead With double-digit growth YOY, the 117 year old brand, New Balance, is working on becoming the third largest sneaker brand worldwide. In Paris, New Balance has sponsored 85 athletes, including Coco Gauff and two-time Olympic track-and-field medalist Gabby Thomas. Meanwhile, […]
The Indicator | July 26, 2024
The Indicator | July 26th, 2024 By Sonal Gandhi Chief Content Officer at The Lead Brands are embracing the Olympics in a big way in 2024. With this comes a wave of creative activations at the games: from Figs outfitting Team USA’s medical team to Pampers creating a nursery for athlete parents to Fenty Beauty […]
The Indicator | July 18, 2024
The Indicator | July 18th, 2024 By Sonal GandhiChief Content Officer at The Lead Sports collaborations continue to trend as Chubbies releases its first collection with Team USA just in time for the 2024 Summer Olympics (the first in a multi-year deal) and New Balance establishes its own ongoing partnership with the WNBA. In other […]
The Indicator | June 28, 2024
The Indicator | June 28th, 2024 By Sonal Gandhi Chief Content Officer at The Lead Brands and retailers are testing new ways of improving loyalty beyond discounts – Footlocker is allowing customers to use points on boosting their chance of winning exclusive access while New Balance is using trade-ins as a way to create stickiness. […]
The Indicator | June 21, 2024
The Indicator | June 21st, 2024 By Sonal GandhiChief Content Officer at The Lead Lots of marketing news this week, coinciding with Cannes Lions. Amazon launched a cookieless tracking alternative called Ad Relevance, while Athleta launched its first TV ad featuring Simone Biles. Meanwhile, young brands like Winx Health, Fulton and Blume, priced out of […]
The Indicator | June 14, 2024
The Indicator | June 14th, 2024 By Sonal GandhiChief Content Officer at The Lead Some things are a given in retail these days – big retailers will eventually launch a media network (see Costco), online pure plays will eventually open a store (see Revolve) and legacy brands will celebrate big birthdays with retro reissues and […]
The Indicator | June 7, 2024
The Indicator | June 7th, 2024 By Sonal Gandhi Chief Content Officer at The Lead Busy week for M&A – Randa and Marquee brands came together to acquire Totes Isotoner, ABG acquired Champion, Estée acquired Deciem and Outdoor Voices was bought by Consortium Brand Partners. In other financial news, Father’s Day spending is expected to […]
The Indicator | May 31, 2024
The Indicator | May 31st, 2024 By Sonal Gandhi Chief Content Officer at The Lead Luxury sneaker brand and maker of pre-distressed shoes, Golden Goose, is going public and seeking to raise $108 million from the IPO. In innovation news this week, Walmart launched its immersive shopping platform while Tastemade launched a shoppable streaming show. […]
