The Customer You Built Your Brand for Isn’t the One Buying
The Customer You Built Your Brand for Isn’t the One Buying Based on executive interviews conducted for The Lead’s Direct
The Customer You Built Your Brand for Isn’t the One Buying Based on executive interviews conducted for The Lead’s Direct
AI Can Give You the Answer. The Best Brands Still Want a Human to Make the Call. Based on executive
Relevance Is the New Reach. Here’s How the Best Brands Are Building It Based on executive interviews conducted for The
AI is Giving Brands Superpowers – But it’s Not How You Think Based on executive interviews conducted for The Lead’s
Inside The Lead Summit 2026: The ideas redefining the future of brand and retail By Sonal Gandhi Chief Content Officer
Lessons in Leadership With Elizabeth Drori, CMO & Head of E-commerce, Kizik By Sonal GandhiChief Content Officer at The Lead
Meet Uptick: Turning Order Confirmations into Profit By Jordan BrennerVP of Sales & Partnerships at The Lead What is the
Lessons in Leadership With PJ Oleksak, CEO, Nuts.com By Sonal GandhiChief Content Officer at The Lead What is one piece
Meet LiquiDonate: Rethinking Retail Waste By Jordan BrennerVP of Sales & Partnerships at The Lead What is the problem you