“AI is accelerating how we grow brands because it allows us to connect intelligence, creativity and decision-making in ways that weren’t possible before. We have a much deeper understanding of who our consumers are and what drives their connection to each brand, allowing us to uncover new opportunities across markets and categories and make more informed decisions about how and where our brands can grow. The opportunity isn’t simply to automate what we already do. It’s to build a smarter operating system that helps our brands move at the speed of culture without losing what makes them distinctive.”