“In today’s highly competitive market, rapid AI adoption is a necessity. We’ve already begun integrating AI into our strategy across multiple areas, and the months ahead present an even greater opportunity to transform the customer journey. Customer centricity has always been at the core of our brand, and now we can reimagine that journey by delivering smarter recommendations, creating frictionless experiences, and fostering deeper, more meaningful engagement. By embracing AI at speed, we want to unlock new efficiencies, elevate customer experiences, and strengthen our position in the market.”