“Connecting with the consumer in regional markets is key. Though we have more technology and information than we did years ago, I also stay connected by traveling and meeting live with our local teams. It’s crucial to understand regional trends because there will always be nuances, even if there’s a global connecting thread. I partner very closely with these teams to understand what’s shifting. As the customer journey evolves, it’s important to meet your customer where they are, whether that’s on different social platforms, using different technology, and by physically seeing what they are seeing.”