“In today’s dynamic environment, brand longevity doesn’t happen by accident—it requires staying nimble from both an operational and product standpoint, constantly listening to the consumer, and evolving in response. Whether it’s the Michael Strahan brand, now celebrating its 10th year, or WEAR by Erin Andrews, success comes from expanding thoughtfully across categories, tapping new distribution channels, and showing up in the right ways to meet our audience where they are. Staying true to the brand’s core while continuously testing, learning, and adapting has been key to our growth.”