“This is my first year as VP of Creative and my seventh year at the brand. My top priority is conducting a deep dive into the more branded, lifestyle side of UNTUCKit—after years of mastering product-centric direct marketing. That means resetting all of our creative assets—from imagery to our website, our 80-plus stores, and even our product—to establish the brand’s true look and feel. This is a company-wide initiative that will evolve over the next few years and beyond, but I couldn’t be more excited to lead the team that’s driving the charge. Take a look back this holiday season—and especially in 2026—for an enhanced brand image that still feels unmistakably UNTUCKit.”