“We hold events across 10 markets and five continents, and early on we believed a strong global campaign could span them all. Our inaugural LIV Golf South Africa event proved that wrong. The content we built centrally felt like it came from outside South Africa, and fans could tell. When we handed storytelling to local creators who live in that market, we saw an immediate positive impact across ticketing, retail, and engagement. We ran campaigns that way for the rest of the 2026 season to ensure our global themes were resonating on a local level. Global ambition only works if the fan in every market feels like the League belongs to them.”