THE DIRECT 60 LIST Of 2025

Kelly Warkentien

VP, Creative Director | Wolverine Worldwide

Insights

“I’m excited by the convergence of human creativity and AI. It’s not replacing creative teams, it’s expanding what’s possible, pushing ideas further, and giving us new ways to imagine, produce, and personalize at a scale we’ve never seen before. The brands that will stand out are those embracing AI as a creative collaborator, moving faster, telling more personal stories, and forging deeper consumer connections. This is a moment of possibility. We have a chance to build a more dynamic, inclusive, and agile creative industry, and that’s something worth getting excited about.”

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