“Shifting to e-commerce from brick and mortar and then overseeing both channels presented a completely new challenge, requiring me to learn a new business, tactics, and strategy. This experience ultimately provided a deeper understanding of the overall customer experience. Few organizations integrate physical and digital aspects well. Typically, e-commerce teams operate in silos with distinct site and customer experiences, while retail teams have their own motivations and strategies. Tying these together, and unifying the teams, proved to be a significant breakthrough in terms of efficiency and execution. This, I believe, has been the most valuable learning and experience of my career.”