THE DIRECT 60 LIST Of 2025

Manuel Neto

VP, Global Analytics | Capri Holdings

Insights

“For a brand to succeed today, it must be relentlessly and passionately data-informed, culturally fluent, and agile by design. Success isn’t just about reacting to change — it’s about anticipating it through advanced analytics, turning insights into action at scale and speed, and staying obsessively close to the customer. In a world where trends shift overnight and loyalty is earned moment by moment, brands that win are the ones that use data not just to measure performance, but to drive purpose, innovation, trust and loyalty – globally.”

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