“Today, our primary focus is on building a center of excellence that revolves around the customer, with a strong emphasis on enhancing the customer experience. This involves leveraging CRM and clienteling tools for data personalization. We are also working on refining our workforce and operating model to support this elevated customer experience, ultimately aiming to foster greater loyalty. My current goal is that 50% of our revenue should come from customer retention. Therefore, our teams are held accountable for implementing new strategies for retention, including specific programs, events, communications, touchpoints, experiences, and activations, all designed to elevate both brand perception and the overall customer experience.”