“I spent eight years running digital and e-commerce across Latin America for brands like Clinique and MAC, and what that really taught me is how to spot a segment everyone else is underinvesting in. When I got to Zenni, the Hispanic customer was an obvious opportunity for the same reason, growing spending power and cultural influence that most brands were still treating as an afterthought. That background isn’t a separate chapter of my career, it’s exactly the instinct I use to find where the real growth is hiding.”