“Today, brands have to be incredibly clear about who they are, but also be willing to evolve. Consumers have more choices than ever, and they can tell when something doesn’t feel authentic. For us, it’s about staying true to what has made Kenneth Cole distinctive for more than 40 years while finding new ways to make the brand relevant to the next generation—through product, partnerships, storytelling and continuing to use our platform to drive meaningful impact, particularly around mental health.”