THE 2024 DIRECT 60 LIST

Alex Frias

Alex Frias

EVP, Marketing | Steve Madden

“People from all walks of life love Steve Madden. That type of love for the product AND brand is unique and enables marketing to be a true growth driver for the business. We have been and will continue to be where our customers are and create a memorable brand experience across all the brand’s surface areas.”

PREVIOUS COMPANIES: Wayfair, FILA North America, TIDAL

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